Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Half of video ad impressions for retail advertisers now on CTV
Jun 28, 2023 – According to a report from Innovid, among retail advertisers, CTV accounted for half (50%) of global video impressions in 2022, an increase of nearly 52% compared to 2019.
News categories: Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide

Addressable TV now a $56bn industry
Jun 26, 2023 – A report published by Ampere Analysis, with Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise to $87bn by 2027.
News categories: Finecast, Ampere Analysis, Microsoft Advertising, Kristian Claxton, Richard Broughton, Dave Osborn, Advertising, Digital TV, Market Research, Worldwide

UK to continue as the leading entertainment and media market in Europe
Jun 27, 2023 – According to PwC's Global Entertainment & Media (E&M) Outlook 2023-2027, the UK is set to maintain its position as the leading E&M market in Europe over the next four years.
News categories: PwC, Mary Shelton Rose, Dan Bunyan, Advertising, Digital TV, Market Research, Metaverse, Streaming, UK, Worldwide

Global entertainment and media industry to hit $2.8 trillion in 2027
Jun 27, 2023 – According to PwC, global entertainment & media (E&M) industry revenue rose 5.4% in 2022 to US$2.32 trillion – a sharp deceleration from the post-COVID 10.6% growth rate of 2021.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, Worldwide

FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide

MYTV Broadcasting and Nielsen roll out TV audience measurement in East Malaysia
Jun 15, 2023 – Nielsen has announced the expansion, in coooperation with MYTV Broadcasting, of its panel coverage into East Malaysia, enabling a better understand of audiences outside Peninsular Malaysia.
News categories: Nielsen, MYTV Broadcasting, Arnaud Frade, Puan Azlina Mohd Yusof, Advertising, Digital TV, Malaysia

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories: PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide