Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

Comscore expands local currency partnership with Gray Media
Dec 20, 2024 – Comscore (NASDAQ: SCOR) will continue as a local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens.
News categories: Comscore, Gray Media, Steve Bagdasarian, Matt Jaquint, Advertising, Big Data, Digital TV, USA

Bell Media and Shopsense AI bring shoppable TV to Canada
Dec 18, 2024 – Bell Media has partnered with Shopsense AI to bring second-screen shopping experiences to Canadian viewers. The partnership will debut on CTV's daily shows The Good Stuff with Mary Berg and Etalk.
News categories: Shopsense, Bell Media, Glenn Fishback, Stewart Johnston, Advertising, Canada, Digital TV, UX

Smartclip and M6 Publicité announce ad-tech partnership
Dec 17, 2024 – Smartclip’s advanced ad-tech solutions will progressively be integrated into M6 Publicité’s ad-tech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028.
News categories: Smartclip, M6 Publicité, Thomas Servatius, Hortense Thomine-Desmazures, Advertising, Digital TV, France

ACAM selects HR Media for video audience measurement in Mexico
Dec 16, 2024 – HR Media has been selected by the Alianza para la Calidad de la Medición Multimedia en México (ACAM) to provide video audience measurement services for 2025 and 2026.
News categories: HR Media, ACAM, Rodrigo Gómez, Advertising, Big Data, Digital TV, Mexico

Roku and FreeWheel expand programmatic partnership
Dec 12, 2024 – Roku and FreeWheel have expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange.
News categories: FreeWheel, Roku, Miles Fisher, Eyal Ebel, Advertising, Digital TV, Streaming, TV OS, USA, Worldwide

Titan OS selects ThinkAdvertising to enrich Titan Audience Segments
Dec 12, 2024 – Titan OS has chosen ThinkAnalytics' ThinkAdvertising to enrich its CTV advertising offering, Titan Audience Segments. Titan Audience Segments unlocks the viewership data from Titan OS TVs.
News categories: ThinkAnalytics, Titan OS, Peter Docherty, Rees Hughes, Advertising, Big Data, Digital TV, Smart TV, Streaming, TV OS, Worldwide

IAB Tech Lab releases programmatic CTV genre guidance for comment
Dec 11, 2024 – IAB Tech Lab has released deliverables focused on helping the industry more efficiently use IAB Tech Lab's taxonomies, focusing on usage of the Ad Product Taxonomy and CTV genre values.
News categories: IAB Tech Lab, Anthony Katsur, Katie Shell, Temese Szalai, Advertising, Digital TV, Streaming, USA, Worldwide