Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

US Joint Industry Committee certifies Comscore as National Currency
Apr 3, 2024 – Comscore (Nasdaq: SCOR) has announced that the U.S. Joint Industry Committee (JIC) has granted it National Currency Certification as a transactable cross-platform solution.
News categories: Comscore, U.S. Joint Industry Committee, Jon Carpenter, Advertising, Big Data, Digital TV, USA

Broadpeak launches interactive targeted advertising for video streamers
Apr 3, 2024 – Broadpeak has announced Click2. Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers.
News categories: Broadpeak, Jacques Le Mancq, Mathias Guille, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Moonbug selects iSpot to measure viewership on CTV apps
Mar 28, 2024 – Moonbug has selected iSpot’s cross-platform TV measurement solution to measure viewership across its owned and operated CTV apps without compromising data security for minors.
News categories: iSpot, Moonbug, Stuart Schwartzapfel, Emma Witkowski, Advertising, Apps, Big Data, Digital TV, Streaming, USA

Circle City renews with Nielsen for Local TV measurement
Mar 27, 2024 – Nielsen has announced a renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement.
News categories: Nielsen, Circle City, Paul LeFort, DuJuan McCoy, Advertising, Big Data, Digital TV, USA

Brightcove launches Cloud Playout 2.0
Mar 27, 2024 – Brightcove (NASDAQ: BCOV) has launched Cloud Playout 2.0, offering customers new ways to create linear channels, monetize their media, and streamline their workflows in one platform.
News categories: Brightcove, Scott Levine, Advertising, Content Distribution, Digital TV, UX, Worldwide

FreeWheel releases H2 2023 Video Marketplace Report
Mar 27, 2024 – FreeWheel has released its 2H 2023 Video Marketplace Report. This edition explores video advertising trends for the second half of 2023 in select European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, Streaming, USA

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

Ease Live launches contextual on-stream advertising capability
Mar 25, 2024 – Ease Live now enables sports streaming providers to place ads through the graphical overlay that already delivers live game and player stats, play-by-play analysis and other real-time information.
News categories: Ease Live, Kjetil Horneland, Advertising, Digital TV, NABShow, Streaming, UX, Worldwide

Tolka to show datacasting and advertising solutions at NAB Show 2024
Mar 21, 2024 – At the NAB Show, Tolka will promote its extensive range of broadcast media products and services, including its ATSC 3 receiver modules, datacasting solutions and targeted content insertion system.
News categories: Tolka, Michael Day, Advertising, ATSC 3, Content Distribution, Digital TV, NABShow, USA