Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

IAS to measure ad performance for Netflix
Oct 13, 2022 – Integral Ad Science (Nasdaq: IAS) has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.
News categories: Integral Ad Science, Netflix, Lisa Utzschneider, Jeremi Gorman, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Fox partners with Innovid for cross-platform measurement
Oct 12, 2022 – Innovid (NYSE: CTV) has announced a partnership with Fox Corporation (Nasdaq: FOXA, FOX) to measure cross-platform viewing consumption across its portfolio of news, sports, entertainment, and streaming properties.
News categories: Innovid, Fox Corp, Tubi, Jo Kinsella, Dan Callahan, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA

Netflix signs up to BARB measurement for the UK
Oct 12, 2022 – Netflix has signed up to BARB's measurement of what people across the UK are watching. For viewing from November 1st, BARB will report Netflix viewing every day at both a service and a programme level to its clients.
News categories: BARB, Netflix, Justin Sampson, Reed Hastings, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

More TV programmers tap Beachfront and Canoe to optimize ad revenues
Oct 6, 2022 – Beachfront and Canoe Ventures have announced that a growing list of TV programmers are adopting Beachfront's unified ad serving technology alongside Canoe's Service Assurance offering.
News categories: Beachfront, Canoe Ventures, Chris Maccaro, Mark Shepard, John Fant, Adam Mimnagh, Stevan Levy, Advertising, Digital TV, USA

VideoAmp adds second-by-second ad performance measurement
Oct 5, 2022 – VideoAmp has released 'Second-by-Second Ads Viewership' as a measurement offering to strengthen its currency solution. Advertisers and publishers gain access to second-by-second commercial performance data via a flexible UI.
News categories: VideoAmp, Tony Fagan, Berj Kazanjian, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

4Sales partners with ViewersLogic on TV attribution for Channel 4
Oct 4, 2022 – Channel 4 has announced a partnership with 4Sales and ViewersLogic to develop a platform which unlocks accurate results by measuring a consumer's journey to purchase, rather than just the media they consume.
News categories: Channel 4, ViewersLogic, Ewan Douglas, Hassan Khan, Advertising, Big Data, Digital TV, UK

Astro Malaysia goes live with Synamedia engagement analytics
Oct 5, 2022 – Synamedia has announced that Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
News categories: Synamedia, Astro Malaysia, Paul Segre, Euan Smith, Advertising, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, UX

Nielsen enables 'Always On' YouTube ad measurement
Oct 4, 2022 – Nielsen's 'always on' Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns, providing data needed to better understand reach, manage frequency and prove the efficacy of media buys across desktop, mobile and CTV.
News categories: Nielsen, Kim Gilberti, Advertising, Big Data, Digital TV, USA

BIA/Madhive report examines growth in US OTT ad spending
Sep 29, 2022 – A Madhive-sponsored report from BIA Advisory Services examines local OTT advertising trends, and programmatic buying that provides access to a network of OTT ad inventory from a variety of publishers.
News categories: BIA Advisory Services, Madhive, Advertising, Digital TV, Market Research, Streaming, USA