Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Nielsen enters agreement to be acquired by private equity consortium
Mar 29, 2022 – Nielsen (NYSE: NLSN) has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital and Brookfield Business Partners along with institutional partners in a transaction valued at ~$16 billion.
News categories: Nielsen, Elliott, Brookfield, James A. Attwood, Jesse Cohn, Marc Steinberg, Dave Gregory, Advertising, Big Data, Digital TV, MandA, USA, Worldwide

DoubleVerify exposes 'ViperBot' CTV ad fraud scheme
Mar 24, 2022 – DoubleVerify (NYSE: DV) has announced the discovery of 'ViperBot', an advertising fraud scheme that attempts to steal over $8 million each month in ad spend across connected television (CTV) and mobile video.
News categories: DoubleVerify, Mark Zagorski, Jack Smith, Advertising, Content Protection, Digital TV, Streaming, USA

Indian M&E sector recovered 16.4% to reach ₹1.61 trillion in 2021
Mar 21, 2022 – According to the 2022 EY-FICCI report, TV advertising in India grew 25% to end 2021 just 2% short of 2019 levels. Subscription revenue continued to fall, down 6.2%. Connected TV sets increased to 10 million.
News categories: EY, FICCI, Ashish Pherwani, Sanjay Gupta, Jyoti Deshpande, Advertising, Digital TV, India, Market Research, Streaming

Nielsen rejects private equity consortium acquisition proposal
Mar 21, 2022 – Nielsen Holdings plc (NYSE: NLSN) has announced that its board has determined not to proceed with an unsolicited acquisition proposal from a private equity consortium that valued the Company at $25.40 per share.
News categories: Nielsen, WindAcre, James A. Attwood, Advertising, Big Data, Digital TV, MandA, USA, Worldwide

Crown Media selects iSpot.tv to power ad measurement
Mar 15, 2022 – iSpot.tv and Crown Media Family Networks have made a TV advertising measurement agreement covering Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the U.S. The deal gives Crown Media access to a suite of ad measurement capabilities across its network portfolio.
News categories: iSpot.tv, Crown Media, Stuart Schwartzapfel, Ed Georger, Advertising, Big Data, Digital TV, USA

Comcast Advertising rolls out multiscreen media solution under AudienceXpress brand
Mar 14, 2022 – Comcast Advertising has announced that its media solutions, allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, will be relaunched under the AudienceXpress brand.
News categories: Comcast Advertising, AudienceXpress, Pooja Midha, Brian Wallach, Advertising, Digital TV, USA

OKAST integrates Ad Insertion Platform's SSAI
Mar 11, 2022 – Ad Insertion Platform (AIP) has partnered with OKAST to integrate AIP's server-side-ad-insertion (SSAI) technology into OKAST's platform as well as sell OKAST customers' ad inventory, supporting the platform's AVOD and FAST channels expansion.
News categories: Ad Insertion Platform, OKAST, Laurent Potesta, Cédric Monnier, Advertising, Digital TV, Europe, Streaming

Plex names Magnite as a preferred SSP, SpringServe as primary ad server
Mar 9, 2022 – Magnite (NASDAQ: MGNI) has announced that Plex has named Magnite as a preferred SSP and SpringServe as their primary ad server. Magnite's built-for-video technology plays an important role in helping Plex grow its ad-supported business.
News categories: Magnite, Plex, SpringServe, Mike Laband, Harold Morgenstern, Chris Signore, Advertising, Digital TV, Streaming, Worldwide

Comscore powers automated TV ad buying and selling at WideOrbit
Mar 8, 2022 – Comscore (Nasdaq: SCOR) and WideOrbit are expanding their partnership to create the next generation of automated linear TV buying and selling. WideOrbit will use Comscore TV information to power automated TV transactions and audience targeting.
News categories: Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA