Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

Viant ad platform integrates TiVo TV viewership data
Jun 9, 2021 – Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Viant's Adelphic advertising software.
News categories: Viant, TiVo, Jon Schulz, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA

WarnerMedia trials national addressable TV with Comscore
Jun 9, 2021 – WarnerMedia is the first to formally participate in Comscore’s National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).
News categories: Comscore, WarnerMedia, David Algranati, JP Colaco, Advertising, Digital TV, USA

Magnite and tvScientific launch performance CTV program
Jun 9, 2021 – Magnite and tvScientific have announced a program to connect CTV publishers with a new class of TV buyers, digital-first performance marketers that have not traditionally engaged in CTV advertising.
News categories: Magnite, tvScientific, Todd Randak, Jason Fairchild, Advertising, Digital TV, Streaming, USA

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

MetaX launches Smart TV commercialization platform
Jun 9, 2021 – MetaX Software has launched an OTT commercialization platform. The platform delivers access to end users via a TV launcher, browser and apps, and supports a range of monetization models.
News categories: MetaX, Arella Hua, Advertising, Android TV, Apps, Digital TV, Smart TV, Streaming, Worldwide

Barb awards research contracts for UK TV measurement
Jun 8, 2021 – Barb has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new contracts start in January 2024.
News categories: Barb, Kantar, RSMB, Justin Sampson, Advertising, Big Data, Digital TV, UK

Comscore wins back local TV measurement at Capitol Broadcasting
Jun 7, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Capitol Broadcasting with local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
News categories: Comscore, Capitol Broadcasting, Steve Walsh, Joel Davis, Advertising, Big Data, Digital TV, USA

605 expands viewership data agreement with Charter
Jun 2, 2021 – 605 and Charter Communications (NASDAQ: CHTR) have agreed to extend their viewership data licensing agreement to 2031. Charter will purchase a wider portfolio of 605 products and services on an annual basis.
News categories: 605, Charter Communications, Kristin Dolan, Tom Montemagno, Advertising, Big Data, Cable TV, Digital TV, USA