Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Firstlight Media and NPAW optimise CDN switching for OTT providers
Jan 14, 2021 – Firstlight Media and NPAW have partnered to enable video providers to optimize their CDN usage. With NPAW, Firstlight Media adds increased insight into available CDN options, as well as real-time switching between them.
News categories: Firstlight Media, NPAW, Paul Pastor, Mortiz Loew, Big Data, Content Distribution, Digital TV, Streaming, Worldwide

ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
Jan 14, 2021 – ViacomCBS and DISH Media have announced an industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box.
News categories: ViacomCBS, DISH Media, Adcuratio, Mike Dean, Tim Myers, Harish Narasimhan, Advertising, Digital TV, Satellite, Set Top Box, USA

DoubleVerify earns MRC accreditation for CTV measurement
Jan 14, 2021 – DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Olga O’Donnell, Advertising, Big Data, Digital TV, Streaming, USA

Kantar expands TV audience measurement panel in Georgia
Jan 13, 2021 – Kantar has announced improvements to its TV Audience Measurement service in Georgia. Since 2016, Kantar, with Tri Media Intelligence (TMI), has provided the TV audience measurement currency to the Georgian market.
News categories: Kantar, Tri Media Intelligence, Keld Nielsen, Ana Lordkipanidze, David Chezhia, Advertising, Big Data, Georgia

Nielsen now tracking premium theatrical films on VOD platforms
Jan 12, 2021 – Nielsen (NYSE: NLSN) has launched a Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available on demand through streaming/MVPD platforms.
News categories: Nielsen, Scott N. Brown, Big Data, Digital TV, Streaming, USA

Survey shows 27% of U.S. households plan to cut cable TV in 2021
Jan 12, 2021 – U.S. households are cancelling their cable subscriptions more rapidly than previously reported. Data from The Trade Desk (Nasdaq: TTD) shows 27% of U.S. cable TV subscribers are planning to cut their subscriptions in 2021.
News categories: The Trade Desk, Tim Sims, Advertising, Cable TV, Digital TV, Market Research, Streaming, USA

OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories: OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA

PCCW revamps Now TV with ContentWise personalization
Jan 11, 2021 – PCCW Media has selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure in Hong Kong.
News categories: ContentWise, PCCW, Paolo Bozzola, Derek Choi, Big Data, Digital TV, Hong Kong, IPTV, UX

TEGNA extends partnership with FreeWheel
Jan 7, 2021 – TEGNA (NYSE: TGNA) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
News categories: FreeWheel, TEGNA, Premion, Ian Banks, Kurt Rao, Tom Cox, Advertising, Digital TV, Streaming, USA