Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT
Mar 5, 2018 – Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedia’s platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.
News categories: Tru Optik, ZypMedia, Sinclair Broadcast, Andre Swanston, Raman Ahuja, Rob Weisbord, Advertising, Digital TV, Streaming, USA

LiveRamp launches IdentityLink for television
Mar 5, 2018 – LiveRamp (NASDAQ: ACXM) has announced the extension of its IdentityLink platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem.
News categories: LiveRamp, Allison Metcalfe, Anneka Gupta, Advertising, Big Data, Digital TV, USA

Yi+ powers Hisense' artificial intelligence TV system
Mar 1, 2018 – Beijing Yi+ Technology (Yi+AI) has revealed that Hisense's recently announced Artificial Intelligence (AI) television system "VIDAA-AI" uses real-time scene and video recognition technologies powered by Yi+AI.
News categories: Yi+AI, Hisense, Big Data, China, Digital TV, Smart TV

Vewd selects SpotX as their programmatic video partner
Mar 1, 2018 – Vewd has selected video ad serving platform SpotX to power the monetization of all its over-the-top (OTT) products and services. As their first programmatic video advertising partner, Vewd will leverage SpotX’s ad serving and video supply side platform (SSP).
News categories: SpotX, Vewd, Mike Shehan, Aneesh Rajaram, Advertising, Digital TV, Streaming, Worldwide

IPG Mediabrands and Nielsen enhance buyer-based marketplace
Feb 26, 2018 – Nielsen (NYSE: NLSN) has announced a data and technology agreement with IPG Mediabrands (NYSE: IPG) that will enhance their audience discovery, activation and measurement abilities. The integration will match millions of IPG Mediabrands' consumer ids with Nielsen's TV viewing and purchase behavior insights.
News categories: Nielsen, IPG Mediabrands, Damian Garbaccio, Arun Kumar, Advertising, Big Data, USA

Inscape partners with Dativa to speed adoption of Smart TV data
Feb 15, 2018 – Inscape has announced that it has selected Dativa as a preferred professional services partner. Dativa is a data-centric professional services company that helps customers with onboarding, modeling or transforming data, and application construction.
News categories: Dativa, Inscape, Michael Collette, Jodie McAfee, Big Data, Smart TV, Worldwide

NEOTION and Tellmeplus embed native AI in secure IoT devices
Feb 14, 2018 – Tellmeplus and NEOTION have announced a partnership to natively embed predictive analytics capabilities into IoT devices. At Mobile World Congress, Tellmeplus and NEOTION will show the benefits of such AI-enhanced secure assets.
News categories: NEOTION, Tellmeplus, Lionel Boissier, Benoit Gourdon, Big Data, MWC24, Worldwide

AppNexus sees steep rise in video business
Feb 13, 2018 – AppNexus has announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform.
News categories: AppNexus, Eric Hoffert, Advertising, USA

JW Player launches Video Player Bidding with SpotX
Feb 12, 2018 – JW Player has announced the launch of Video Player Bidding, a header bidding solution for video, with SpotX as its partner. The solution allows JW Player’s publisher customer base to access SpotX’s demand marketplace as well as its ad serving capabilities.
News categories: SpotX, JW Player, Sean Buckley, Brian Rifkin, Brian Levine, Advertising, Digital TV, Media Player, Streaming, Worldwide