Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Nielsen deduplicates audiences across Smart TV and streaming providers
May 19, 2022 – Nielsen (NYSE: NLSN) has expanded deduplication of CTV audiences to include Smart TV OEM inventory, providing viewership data inclusive of co-viewing across Samsung and VIZIO devices, in addition to other streaming platforms.
News categories: Nielsen, Ameneh Atai, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

605 extends agreement to use VIZIO ACR data
May 18, 2022 – 605 has renewed its agreement with VIZIO (NYSE: VZIO) for automatic content recognition (ACR) data from VIZIO's Inscape data division. The extended partnership will support 605’s measurement, attribution, and reporting capabilities.
News categories: 605, VIZIO, Kristin Dolan, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, USA

3SS and ContentWise to use AI to power personalized user experiences
May 18, 2022 – 3SS and ContentWise have announcd that they intend to transform UX personalization possibilities through the power of artificial intelligence (AI) and machine learning (ML) to the benefit of service providers and their subscribers alike.
News categories: 3SS, ContentWise, Tomasz Dzikowski, Paolo Romano, Big Data, Digital TV, UX, Worldwide

Conviva announces streaming audience measurement standard
May 16, 2022 – Conviva is to unveil a streaming audience measurement standard to be released for general availability at CES 2023. The expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.
News categories: Conviva, Keith Zubchevich, Advertising, Big Data, CES2025, Digital TV, Streaming, Worldwide

CTV surpasses mobile's share of global video impressions
May 11, 2022 – Innovid (NYSE: CTV) has announced findings from its annual Global Benchmarks Report. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions.
News categories: Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

First TVs powered by TiVo Stream OS expected in late 2023/early 2024
May 9, 2022 – Xperi (NASDAQ: XPER) has announced results for the first quarter ended March 31, 2022. The company expects to launch the first TVs powered by TiVo Stream OS in late 2023 or early 2024.
News categories: Xperi, Jon Kirchner, Advertising, Big Data, Digital TV, Results, Set Top Box, Smart TV, Worldwide

Samba TV releases State of Viewership Report for Q1 2022
May 10, 2022 – Samba TV has announced the release of its State of Viewership Report for Q1 2022, showing a complex viewership landscape marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA

VIZIO shows TV ad innovations at IAB NewFronts
May 9, 2022 – VIZIO (NYSE: VZIO) brought together agency, content and technology partners for a week of events in New York to demonstrate the power of its Smart TV operating system and unveil its latest technology advancements.
News categories: VIZIO, Adam Bergman, Advertising, Big Data, Digital TV, NewFronts, Smart TV, USA

Replay introduces Rewarded TV blockchain OTT streaming service
May 5, 2022 – ​​Replay has announced the alpha launch of Rewarded TV. Rewarded TV is a blockchain-enabled OTT streaming service enabling viewers to earn crypto in real-time for watching, sharing and engaging with their favorite content, without ads or subscriptions.
News categories: Imagine Replay, Rewarded TV, Krish Arvapally, Big Data, Digital TV, Streaming, Worldwide