Digital TV Business, Technology and Market Research News

Survey highlights attraction of interacting with streaming video
Oct 6, 2021 – DFC Intelligence has announced results of a global survey showing that nearly all consumers watch streaming video content monthly and an overwhelming majority (85.4%) would interact with streamed content if they could.
News categories: DFC Intelligence, David Cole, Digital TV, Gaming, Market Research, Streaming, Worldwide

Yahoo and Tubi partner to streamline CTV ad buying
Oct 7, 2021 – Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
News categories: Yahoo, Tubi, Iván Markman, Mark Rotblat, Lisa Herdman, Jacob Lustig, Advertising, Digital TV, Streaming, USA

Smart TV voice assistant transactions to approach $500 million in 2023
Oct 7, 2021 – A study from Juniper Research has found that spend through voice assistant-enabled smart TVs will reach nearly $500 million in 2023; a sharp increase from the $126 million expected in 2021.
News categories: Juniper Research, James Moar, Digital TV, Market Research, Smart Home, Smart TV, Worldwide

Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA

Tremor Video launches Programmatic TV Marketplace
Oct 7, 2021 – Tremor Video has alaunched its Programmatic TV Marketplace, enabling advertisers to discover, search and select TV-centric inventory for campaign activation and customization on CTV and all-screen video.
News categories: Tremor Video, Karim Rayes, Advertising, Digital TV, Streaming, USA

Redbox streaming app available for PlayStation 5 console
Oct 7, 2021 – Redbox has announced that it has expanded the distribution footprint for its streaming app to the PlayStation 5 console. The Redbox streaming app will also soon be available on the PlayStation 4.
News categories: Redbox, PlayStation, Chris Yates, Apps, Digital TV, Streaming, USA

IBCAP announces $7 million judgment against Universe IPTV
Oct 7, 2021 – IBCAP has announced that the United States District Court for the Southern District of Texas entered a Final Judgment and Permanent Injunction against Universe IPTV and its individual owners.
News categories: IBCAP, Chris Kuelling, Content Protection, Digital TV, Streaming, USA

Sky introduces Sky Glass streaming TV
Oct 7, 2021 – Sky has announced the launch of its Sky Glass streaming television. Sky Glass will be the only TV with Sky inside. With Sky Glass, subscribers can now get Sky TV over WiFi, with no satellite dish and no box.
News categories: Sky, Dana Strong, Digital TV, Smart TV, Streaming, UK

Synamedia extends OTT piracy protection to the CDN
Oct 7, 2021 – Synamedia has launched Synamedia OTT ServiceGuard, the first solution to protect content across all open platforms - whether mobile, browsers, or smart TVs - and the first to extend service protection to the CDN.
News categories: Synamedia, Nitsan Baider, Janice Pearson, Jennifer Kent, Content Protection, Digital TV, Streaming, Worldwide