Worldwide (not region-specific) Digital TV News

Roku announces Measurement Partner Program for OTT advertising
Oct 9, 2018 – Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
News categories: Roku, Dentsu Aegis Network, Dan Robbins, Mike Law, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide

4K UHD poised to take over the living room
Oct 8, 2018 – 2018 will be the year 4K UHD moves mainstream, accounting for nearly 50% of all TVs shipped worldwide by year end, according to Futuresource Consulting. As with HD, 4K UHD is being driven by TV display purchases. Although there is a content gap, that gap is being filled.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, Market Research, Smart TV, Worldwide

Hybrid solutions key to success in global content protection market
Oct 3, 2018 – New-age holistic content protection solutions that protect not only content but also user data and customer reputation are expected to drive the next wave of growth in the global content protection market, finds Frost & Sullivan.
News categories: Frost & Sullivan, Swetha R K, Content Protection, Digital TV, Market Research, Worldwide

Smart home devices to deliver double-digit growth through 2022
Oct 1, 2018 – The worldwide smart home devices market is expected to grow 31% year over year in 2018 to 643.9 million shipments, according to IDC. The entire smart home market is forecast to be nearly 1.3 billion devices by 2022.
News categories: IDC, Jitesh Ubrani, Adam Wright, Digital TV, Market Research, Smart Home, Worldwide

Global TV subscriptions to grow by 505 million
Oct 1, 2018 – According to Digital TV Research, global pay TV and SVOD subscriptions will reach 1,877 million by 2023. SVOD subscriptions will more than double between 2017 and 2023, but traditional pay TV will only add 94 million subscribers.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Subscribers, Worldwide

SoftAtHome invests in QoE by acquiring V3D
Sep 26, 2018 – SoftAtHome and V3D have announced the signing of an acquisition agreement. With SoftAtHome acquiring V3D, the company will be able to deliver solutions around 'analytics for Quality of Experience', by relying on the millions of KPIs collected by V3D.
News categories: SoftAtHome, V3D, David VIRET-LANGE, Philippe VIAL-GRELIER, Digital TV, MandA, QoE, Worldwide

FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution
Sep 25, 2018 – Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.
News categories: Nielsen, FreeWheel, Innovid, Amanda Tarpey, James Rooke, Andrew King, Advertising, Digital TV, USA, Worldwide

Global SVOD subscriptions to reach 777 million
Sep 25, 2018 – Worldwide paying SVOD subscriptions will increase by 409 million between 2017 and 2023 to total 777 million, according to Digital TV Research. Eleven countries will have more than 10 million subscribers and China and the US together will account for more than half of the total.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Roku OS 9 software update released
Sep 24, 2018 – Roku (Nasdaq: ROKU) has announced Roku OS 8.2, a software update for Roku TVs that enables new features for compatibility with upcoming Roku TV Wireless Speakers; and Roku OS 9, a software release with enhancements to give Roku customers new ways to search and control their entertainment.
News categories: Roku, Ilya Asnis, Digital TV, Middleware, Set Top Box, Smart Home, Smart TV, Streaming, USA, Worldwide