Worldwide (not region-specific) Digital TV News
Innovid integrates Kinetiq ad-occurrence data
Dec 6, 2022 – Innovid (NYSE: CTV) has announced a partnership with Kinetiq to power second-by-second linear ad-occurrence data directly into InnovidXP, its measurement platform for converged TV.
News categories:
Innovid, Kinetiq, Jo Kinsella, Kevin Kohn, Advertising, Big Data, Digital TV, Worldwide
AWS Clean Rooms launched
Nov 29, 2022 – Amazon Web Services (NASDAQ: AMZN) has announced AWS Clean Rooms, an analytics service that helps companies analyze and collaborate on their combined datasets without sharing or revealing underlying data.
News categories:
Amazon Web Services, Dilip Kumar, Advertising, Big Data, Digital TV, Worldwide
VIDAA brings football to Google TV and Android TV
Dec 2, 2022 – VIDAA has announced that Google TV and other Android TV OS devices will carry VIDAA sports content, which includes FIFA+. Tremor International (AIM/NASDAQ: TRMR) will act as the exclusive global CTV monetization platform.
News categories:
VIDAA, Google, Tremor International, Guy Edri, Advertising, Digital TV, Smart TV, Streaming, TV OS, Worldwide
Deloitte predicts ads on all streaming services
Dec 1, 2022 – Deloitte's TMT practice has announced its predictions for the sector in 2023. Deloitte expects that by mid-2023, all major video subscription services in Europe will have launched an ad-funded tier alongside ad-free offerings.
News categories:
Deloitte, Paul Lee, Celine Fenech, Ben Stanton, Jonathan Sharp, 5G, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide
Hybrid AVOD/SVOD to drive major subscription platforms
Dec 5, 2022 – Global SVOD subscriptions will increase by 428 million between 2022 and 2028 to reach 1.76 billion. The big four platforms collectively will have 372 million hybrid AVOD-SVOD subscribers by 2028.
News categories:
Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide
Disney Clean Room technology integrated with VideoAmp
Dec 1, 2022 – Disney Advertising is building momentum for marketers leveraging Clean Room technology through an integration between its Audience Graph, Ad Exposure Log Files and VideoAmp’s TV Viewership footprint.
News categories:
Disney Advertising, VideoAmp, Lisa Valentino, Michael Parkes, Geoffrey Calabrese, Advertising, Big Data, Digital TV, USA, Worldwide
VR device shipments to bounce back in 2023
Nov 29, 2022 – TrendForce estimates that global shipments of VR devices will come to around 8.58 million units for 2022, a YoY drop of 5.3%. For 2023, TrendForce expects a bounce back to a total of 10.35 million.
News categories:
TrendForce, Market Research, Metaverse, Worldwide
Fixed Wireless Access forecast to top 300 million connections in six years
Nov 30, 2022 – Global 5G subscriptions remain on track to top one billion by the end of this year. The latest Ericsson (NASDAQ: ERIC) Mobility Report also forecasts FWA connections to grow faster than previously expected.
News categories:
Ericsson, Fredrik Jejdling, 5G, Digital TV, Market Research, Worldwide
Semiconductor market expected to decline slightly in 2023
Nov 29, 2022 – The latest forecast from World Semiconductor Trade Statistics (WSTS) shows the semiconductor market slowing to 4.4 percent growth in 2022, followed by a decline of 4.1 percent in 2023.
News categories:
WSTS, Market Research, Semiconductor, Worldwide
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