Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Vestel rolls out Dolby Atmos on 4K TVs for Europe
Jul 14, 2021 – Vestel is set to bring Dolby Atmos to more TVs across Europe. Vestel has now rolled out the immersive audio technology to the majority of Vestel 4K TV ranges. These include 4K TVs designed under Vestel owned license brands.
News categories: Vestel, Dolby, Barış Altınkaya, Javier Foncilias, Digital TV, Europe, Smart TV

ITV to launch shoppable TV in the UK on LG TVs
Jul 7, 2021 – ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. The interactive system uses AI technology from TheTake, a contextual product discovery company.
News categories: ITV, TheTake, LG Electronics, Bhavit Chandrani, Paul Ridsdale, Ty Cooper, Mihee Yoo, Pete Markey, Advertising, Digital TV, Smart TV, UK, UX

Hisense acquires TÜV Rheinland privacy-by-design certification
Jul 6, 2021 – TÜV Rheinland has granted ETSI EN 303 645 (IoT) product cybersecurity and privacy protection standard certification to Hisense's VIDAA 72671 smart TV platform. Hisense is the first TV brand to receive the certificate.
News categories: Hisense, TÜV Rheinland, Yu Zhitao, Liu Yong, Dr Chen Weikang, Zhao Bin, China, Digital TV, Europe, Smart TV

DVB approves commercial requirements for next gen. video codecs
Jul 2, 2021 – The DVB Project has endorsed commercial requirements for next generation video codecs to pave the way for advanced 4K and 8K services. Work will now commence to investigate the technical compliance of candidate codecs.
News categories: DVB Project, Peter MacAvock, Content Distribution, Digital TV, Europe, Set Top Box, Smart TV, Worldwide

QLED/OLED TV shipments projected to break records this year
Jul 1, 2021 – Component price hikes and shortages have forced TV brands in 2021 to reduce shipments of mid- and small-sized TVs in favor of the more profitable large-sized, mid- to high-end TVs instead, according to TrendForce.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Half of U.S. streaming device buyers to be first-time owners
Jul 1, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, OTT, Smart TV, USA

StarTimes ON app launches on VIDAA OS TVs in Africa
Jun 29, 2021 – StarTimes and VIDAA have announced that the streaming app StarTimes ON will now be available on VIDAA-powered Hisense smart TVs. StarTimes ON is a mobile app offering both live TV channels and VOD content.
News categories: StarTimes, Hisense, Aldrine Nsubuga, Africa, Apps, Digital TV, Smart TV

Baltimore latest NEXTGEN TV service with Advanced HDR
Jun 29, 2021 – Advanced HDR by Technicolor continues to provide its technology to Sinclair Broadcast stations, with WNUV the CW Baltimore the latest to incorporate ATSC 3.0-powered NEXTGEN TV capabilities featuring Advanced HDR.
News categories: Advanced HDR by Technicolor, Tony Bozzini, ATSC 3, Content Distribution, Digital TV, Smart TV, USA, UX