Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Whale TV selects OneTrust as consent management partner
Jan 23, 2025 – Whale TV has selected OneTrust to centralise and simplify consumer consent and preferences on its Whale TV operating system (OS) and owned and operated streaming apps such as Whale TV+.
News categories: Whale TV, OneTrust, Chris Hock, Ojas Rege, Big Data, Digital TV, Smart TV, TV OS, Worldwide

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories: PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Video industry accounts for 4% of global greenhouse gas emissions
Jan 22, 2025 – According to a paper from InterDigital, written by Futuresource, the video industry is rapidly emerging as a major emitter of greenhouse gas, accounting for 4% of total global emissions.
News categories: InterDigital, Futuresource, Lionel Oisel, Content Distribution, Digital TV, Market Research, Set Top Box, Smart TV, Worldwide

NAB releases Future of Television Initiative report
Jan 17, 2025 – The National Association of Broadcasters (NAB) has released the final report on its Future of Television Initiative (FOTVI). The FOTVI aimed to ensure a smooth transition to ATSC 3.0.
News categories: National Association of Broadcasters, Curtis LeGeyt, ATSC 3, Content Distribution, Digital TV, Market Research, Set Top Box, Smart TV, USA

Telly partners with Sensory on speech-to-text for TVs
Jan 15, 2025 – Telly has partnered with Sensory on speech-to-text technology that allows users to speak naturally to their TV without the need for memorizing scripts or specific vocabularies.
News categories: Telly, Sensory, Inc, Sascha Prueter, Todd Mozer, Digital TV, Smart TV, USA, UX

LG and Samsung unveil TheTake-powered shoppable TV at CES
Jan 7, 2025 – TheTake has announced partnerships with LG and Samsung for its AI-powered shoppable TV technology. At CES, LG showcased a 'Click to Search' shopping feature powered by TheTake's technology.
News categories: TheTake, LG Electronics, Samsung, Tyler Cooper, Advertising, CES2025, Digital TV, Smart TV, TV OS, USA, UX

MediaTek unveils AI-powered picture quality enhancement technologies
Jan 7, 2025 – At CES, MediaTek has unveiled MiraVision Pro for smart TVs and other large displays. Its Pentonic 800 for Smart TVs is the first chipset to feature the AI-powered picture quality enhancement suite.
News categories: MediaTek, Hisense, CES2025, Digital TV, Semiconductor, Smart TV, UX, Worldwide

Sharp selects Xumo for 2025 AQUOS QLED Smart TVs
Jan 7, 2025 – Xumo has announced that Sharp will introduce a new line of QLED 4K UHD TVs featuring the Xumo TV operating system, launching across the U.S. in spring 2025.
News categories: Xumo, Sharp Home Electronics, Stephanie Cassi, Jim Sanduski, Digital TV, Smart TV, TV OS, USA