North America Digital TV News

Caavo introduces entertainment hub and voice-controlled remote
Oct 1, 2018 – Caavo has introduced Control Center, an entertainment hub and voice-controlled remote that unites everything connected to your TV. Control Center searches, discovers and manages your content across live TV, DVR, streaming services and web, all in one place.
News categories: Caavo, Andrew Einaudi, Digital TV, Smart Home, USA, UX

Innovid launches video ad creation tool for connected TV
Sep 27, 2018 – Innovid has announced the launch of OTT Composer, an advertising tool that enables users to design interactive ads for Connected TV and scale dynamic creative across video everywhere. The product enables users to build an interactive video once and have it work across all OTT devices and channels.
News categories: Innovid, Tal Chalozin, Peter Naylor, Vikrant Mathur, Advertising, Digital TV, Streaming, USA

Smart speakers with voice assistants to be in 47% of U.S. broadband households by 2022
Sep 27, 2018 – Parks Associates has estimated that penetration of smart speakers with voice assistants will reach 47% of U.S. broadband households by 2022. 55% of U.S. broadband households find voice control of connected entertainment devices to be appealing.
News categories: Parks Associates, Craig Leslie, Brett Sappington, Market Research, Smart Home, USA, UX

TiVo introduces TiVo BOLT OTA 4K hybrid DTT DVR
Sep 27, 2018 – TiVo (NASDAQ: TIVO) has introduced TiVo BOLT OTA for antenna, a 4K Ultra High Definition (UHD) capable set-top box designed to work with an HD antenna, and equipped with an on-screen user experience that looks and feels like a high-end cable box.
News categories: TiVo Corp, Ted Malone, Digital TV, DVR, Streaming, Terrestrial, USA

comScore cross-platform video advertising measurement beta goes live
Sep 27, 2018 – comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.
News categories: comScore, Dan Hess, Bryan Wiener, Advertising, USA

AirTV adds dual-tuner capability to its hybrid DTT PVR
Sep 26, 2018 – AirTV has introduced its first dual-tuner capability to AirTV Player. With the new dual-tuner adapter, AirTV Player users can watch one OTA channel while recording another, or record two OTA channels simultaneously through AirTV Player's Local Channels DVR.
News categories: AirTV, Mitch Weinraub, Android TV, Digital TV, DVR, Streaming, Terrestrial, USA

Nielsen expands cross-platform measurement across local markets
Sep 26, 2018 – Nielsen (NYSE:NLSN) has announced an expansion of its Total Audience capability for local measurement of ads and content across all 210 local DMAs. This custom solution leverages key Nielsen Total Audience solutions to measure reach, frequency, and GRP performance for ads and content across digital and TV at the local market level.
News categories: Nielsen, Kelly Abcarian, Advertising, USA

AT&T launches new advertising company, Xandr
Sep 25, 2018 – AT&T has announced the launch of Xandr, its new advertising company. Xandr encompasses all aspects of the existing AT&T advertising and analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus.
News categories: AT&T, Xandr, Brian Lesser, Advertising, Digital TV, USA

Innovid receives MRC accreditation for OTT ad impression measurement
Sep 25, 2018 – Innovid has announced that it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. Innovid is the first to receive MRC accreditation in a connected TV (CTV) environment.
News categories: Innovid, Media Rating Council, Tal Chalozin, George W. Ivie, Advertising, Digital TV, Streaming, USA