USA (United States of America) Digital TV News

NEXTGEN TV begins broadcasting in Charleston, West Virginia
Dec 6, 2021 – TV stations in Charleston have begun broadcasting with NEXTGEN TV, powered by ATSC 3.0. The launch includes WCHS-TV (ABC), WOWK-TV (CBS), WSAZ-TV (NBC), WQCW (CW) and WVAH-TV (Decades). BitPath led the planning process and coordinated efforts across the five stations.
News categories: Bitpath, ATSC 3, Content Distribution, Digital TV, USA

Xandr standardizes video content descriptors on its platform
Dec 1, 2021 – Xandr has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
News categories: Xandr, Lynn Chealander, Eric Fitzpatrick, Advertising, Big Data, Digital TV, USA

FAST growing quickly in the U.S. and across the globe
Dec 2, 2021 – Free Ad Supported Streaming TV (FAST) is no longer a US-centric phenomenon, according to the Amagi Global FAST report. Amagi has announced the 2nd edition of its quarterly industry report revealing that FAST is steadily making inroads in all regions of the world.
News categories: Amagi, Srinivasan KA, Digital TV, Market Research, Streaming, USA, Worldwide

Verizon teams up with B&O to launch soundbars with Stream TV built-in
Dec 1, 2021 – Verizon has introduced two soundbars with its Stream TV on-demand streaming solution built-in. Designed with Bang & Olufsen, the soundbars provide a big movie experience in the living room with no additional speakers or receiver required.
News categories: Verizon, B&O, Chris Emmons, Rick Costanzo, Digital TV, Set Top Box, Streaming, USA

VIZIO adds AVOD content to its WatchFree+ streaming service
Dec 1, 2021 – VIZIO has expanded its WatchFree+ free streaming service to include AVOD. SmartCast users can now access hundreds of existing WatchFree+ live streaming channels, as well as thousands of on demand titles, with no subscriptions, logins, or devices required.
News categories: VIZIO, Mike O’Donnell, Digital TV, Smart TV, Streaming, USA

Cross Screen Media provides access to Roku ad platform
Nov 30, 2021 – Cross Screen Media has added a capability for advertisers to access Roku's CTV ad platform, enabling activation on Roku's O&O inventory. In addition, Roku's ACR and Content audience data helps marketers to deliver the right message to the audiences.
News categories: Cross Screen Media, Roku, Michael Beach, Advertising, Big Data, Digital TV, Streaming, USA

CIMM to develop Guide to Converged TV Measurement Providers in the U.S.
Dec 1, 2021 – The CIMM has announced an initiative to develop a Guide to Converged TV Measurement Providers offering a landscape of the Converged TV measurement ecosystem in the U.S., along with a comparative analysis of the companies involved.
News categories: CIMM, Jane Clarke, Jon Watts, Alan Wolk, Advertising, Big Data, Digital TV, Market Research, USA

ATSC issues RFP for broadcast core network technologies to enhance ATSC 3.0
Nov 29, 2021 – The Advanced Television Systems Committee (ATSC) has released a new Request for Proposals (RFP) for Broadcast Core Network technologies to enhance the ATSC 3.0 broadcast standard. Initial responses of interest are required by December 31, 2021.
News categories: Advanced Television Systems Committee, Madeleine Noland, Luke Fay, Ali Dernaika, ATSC 3, Content Distribution, Digital TV, USA, Worldwide

Nielsen to enhance TV measurement with individual commercial metrics
Nov 22, 2021 – Nielsen (NYSE: NLSN) has announced that it will enhance its U.S. television measurement offering by tracking viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
News categories: Nielsen, Extreme Reach, Kim Gilberti, Gaurav Agarwal, Advertising, Big Data, Digital TV, USA