USA (United States of America) Digital TV News

WOW! sells five service areas in two separate transactions
Jun 30, 2021 – WOW! Internet, Cable & Phone (NYSE: WOW) has announced that Atlantic Broadband (TSE: CCA) has agreed to acquire its Cleveland and Columbus service areas and Astound Broadband has agreed to acquire its Chicago, Evansville and Anne Arundel areas.
News categories: WOW!, Atlantic Broadband, Astound Broadband, Teresa Elder, Cable TV, Digital TV, MandA, USA

NEXTGEN TV broadcasting begins in Little Rock, AR
Jun 30, 2021 – Five local TV stations in Little Rock, AR, including KATV (ABC), KTHV (CBS), KARK-TV (NBC), KLRT-TV (FOX), and KARZ-TV (MyNet) have begun broadcasting with NEXTGEN TV, based on ATSC 3.0 specifications.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Nearly half of American TV viewers already cordless
Jun 29, 2021 – Cordless TV consumers are on track to become the predominant TV consumer in the next year, according to the fourth Future of TV survey of more than 4,000 U.S. adults by The Trade Desk (Nasdaq: TTD).
News categories: The Trade Desk, Tim Sims, Digital TV, Market Research, USA

Xandr unifies audiences across CTV and linear addressable
Jun 29, 2021 – Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
News categories: Xandr, WarnerMedia, Aaron Martin, Amy Leifer, Advertising, Big Data, Digital TV, USA

Baltimore latest NEXTGEN TV service with Advanced HDR
Jun 29, 2021 – Advanced HDR by Technicolor continues to provide its technology to Sinclair Broadcast stations, with WNUV the CW Baltimore the latest to incorporate ATSC 3.0-powered NEXTGEN TV capabilities featuring Advanced HDR.
News categories: Advanced HDR by Technicolor, Tony Bozzini, ATSC 3, Content Distribution, Digital TV, Smart TV, USA, UX

ANA partners with Comscore to assess Virtual People ID
Jun 24, 2021 – The ANA has announced that it is partnering with Comscore to conduct a preliminary test as part of its efforts to develop a privacy-preserving cross-media measurement solution for marketers.
News categories: Association of National Advertisers, Comscore, Bill Tucker, Bill Livek, Advertising, Big Data, Digital TV, USA

TVision measures viewer engagement across CTV and linear
Jun 24, 2021 – TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
News categories: TVision, Yan Liu, Mike Perlman, Advertising, Big Data, Digital TV, USA

NEXTGEN TV begins broadcasting in Baltimore
Jun 24, 2021 – Six local television stations in Baltimore, MD, including WMAR-TV, WBAL-TV, WBFF, WNUV, and WMPT and WMPB have begun broadcasting using NEXTGEN TV, powered by ATSC 3.0 technology.
News categories: BitPath, John Hane, Brian Lawlor, Dan Joerres, Mark Aitken, Larry D. Unger, Michael Anderson, ATSC 3, Content Distribution, Digital TV, USA

Xandr adopts OpenAP's OpenID audience identifier
Jun 24, 2021 – OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.
News categories: OpenAP, Xandr, David Levy, Mike Welch, Advertising, Big Data, Digital TV, USA