USA (United States of America) Digital TV News

Seattle becomes latest large market to launch NEXTGEN TV
Dec 16, 2020 – Seven local TV stations in Seattle, Washington, including KOMO-TV (ABC), KIRO-TV (CBS), KCPQ (FOX), KING-TV (NBC), KONG (Ind.), KZJO (MyNet), and KUNS-TV (Univision), have begun broadcasting with NEXTGEN TV.
News categories: BitPath, Dan York, Richard Friedel, Mark Aitken, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA

IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications
Dec 15, 2020 – IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.
News categories: IAB Tech Lab, Amit Shetty, Neal Richter, Bill Simmons, Advertising, Digital TV, Streaming, USA, Worldwide

Kinetiq and MarketCast team up on tune-in TV attribution
Dec 15, 2020 – MarketCast and Kinetiq have teamed up to advance tune-in attribution by combining MarketCast's data science capabilities with Kinetiq's ad detection covering 1,600 channels in all 210 U.S. DMAs.
News categories: Kinetiq, MarketCast, Kevin Kohn, Tom Weiss, Advertising, Big Data, Digital TV, USA

TV providers testing NEXTGEN TV over cable TV infrastructure
Dec 15, 2020 – Broadcasters supporting the Phoenix Model Market project for NEXTGEN TV, along with Pearl TV, have begun testing of NEXTGEN TV over limited cable infrastructure, in cooperation with Comcast.
News categories: Pearl TV, Comcast, Anne Schelle, Jerry Parkins, ATSC 3, Cable TV, Content Distribution, Digital TV, USA

Samba TV adds TiVo to its ACR footprint
Dec 15, 2020 – Samba TV has announced that it has partnered with TiVo (NASDAQ: XPER). The deal will enhance Samba’s ACR footprint with data from a cross-section of MVPDs across the U.S and population tiers.
News categories: Samba TV, Xperi, Ashwin Navin, Matt Milne, Advertising, Big Data, Digital TV, Set Top Box, USA

20% of U.S. broadband households use ad-supported OTT services
Dec 15, 2020 – Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

Beachfront and SeaChange launch programmatic ad solution for cable
Dec 14, 2020 – Beachfront and SeaChange (NASDAQ: SEAC) have partnered to enable real-time, programmatic monetization of linear spot, OTT and VOD ad inventory. The joint solution is already deployed in the U.S.
News categories: SeaChange, Beachfront, Yossi Aloni, Chris Maccaro, Advertising, Cable TV, Digital TV, USA

U.S. viewers now bundling seven streaming services
Dec 14, 2020 – According to a survey from The NPD Group, consumers that use streaming to view content are now using seven services, including SVOD and free streaming video services, up from five in April 2020.
News categories: The NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

Disney surpasses 137 million subscriptions for its D2C services
Dec 11, 2020 – The Walt Disney Company has revealed the next steps in its global streaming expansion with details on the future of Disney+, Hulu and ESPN+, a first look at its upcoming global brand, Star, and previews of new content.
News categories: Disney, Bob Chapek, Bob Iger, Christine McCarthy, Digital TV, Streaming, Subscribers, USA, Worldwide