USA (United States of America) Digital TV News

Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories: Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA

Study shows impact of digital piracy on U.S. economy
Jun 18, 2019 – The U.S. Chamber of Commerce Global Innovation Policy Center (GIPC), in partnership with NERA Economic Consulting, has published a study detailing the economic impact digital video piracy has on the U.S. economy.
News categories: Global Innovation Policy Center, NERA, Jonathan Weinberger, Jeff Eisenach, Content Protection, Digital TV, Market Research, USA

NCC Media and OpenAP announce advanced TV partnership
Jun 18, 2019 – NCC Media and OpenAP have announced a partnership to further standardize audience-based TV buying across a greater share of the television ecosystem through the use of OpenAP's advanced audience segment definitions.
News categories: NCC Media, OpenAP, Nicolle Pangis, David Levy, Advertising, Big Data, Digital TV, USA

Global advertising market to grow by +5% this year
Jun 17, 2019 – The latest MAGNA report forecasts that in 2019 global linear TV ad revenues will decrease by -2% to $175 billion, due to the lack of major cyclical events. Excluding the US, linear TV ad revenues will actually increase slightly however (+1%) as they did in 2018.
News categories: MAGNA, Advertising, Digital TV, Market Research, USA, Worldwide

Comcast launches eye-control for the television
Jun 17, 2019 – Comcast has launched a feature that gives people with physical disabilities the ability to navigate their TV using only their eyes. Xfinity X1 eye control is a web-based remote for tablets and computers that pairs with an existing eye gaze system and allows viewers to change the channel, set a recording, search for a show and more, all with a glance.
News categories: Comcast, David Dikter, Cable TV, Digital TV, Set Top Box, USA, UX

American Well and Cisco to expand telehealth in the home, via the TV
Jun 14, 2019 – American Well has announced that it is working with Cisco Systems to extend care delivery from hospitals and health systems into the home. Initial plans include converting in-home TV sets into American Well patient CarePoints for telehealth care delivery.
News categories: Cisco Systems, American Well, Amy Chang, Roy Schoenberg, Digital TV, Smart Home, USA

Atari VCS home gaming and entertainment platform unveiled
Jun 13, 2019 – Atari has made further announcements about its Atari VCS home gaming and entertainment platform. As well as gaming, the Atari VCS is optimized for video entertainment. The system is 4K HDR capable and supports video apps such as Netflix, Hulu, and Showtime.
News categories: Atari, Digital TV, Gaming, Semiconductor, Set Top Box, Streaming, USA

Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories: Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Pluto TV arrives on Comcast Xfinity X1 set-tops
Jun 13, 2019 – Pluto TV has announced that it has launched on Comcast’s Xfinity X1. Pluto TV is already available to Comcast’s Internet-only customers who use the Xfinity Flex service. The launch expands Pluto TV's reach to millions more Comcast customers.
News categories: Pluto TV, Comcast, Tom Ryan, Apps, Cable TV, Digital TV, Set Top Box, USA