USA (United States of America) Digital TV News

enTouch selects Minerva YourTV Now to deliver advanced Pay TV services
Nov 7, 2018 – Minerva Networks has announced that its cloud television service is being adopted by enTouch out of Houston, Texas. enTouch will migrate from their legacy cable TV offering to a next-generation solution to deliver advanced video services to their broadband subscribers.
News categories: Minerva Networks, enTouch, Mauro Bonomi, Sam Luxton, Cable TV, Content Distribution, Digital TV, Middleware, USA

Parks Associates lists 2018 top 10 U.S. SVOD services
Nov 7, 2018 – Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, Streaming, USA

PeerLogix and FourthWall Media unify linear and streaming TV audiences
Nov 7, 2018 – PeerLogix (OTC: LOGX) and FourthWall Media have announced the launch of a data asset combining both streaming and linear TV viewing at the household level. The new data pool can be used for analytics, audience insights and digital campaign targeting.
News categories: PeerLogix, FourthWall Media, Ray Colwell, Tim Peters, Advertising, Big Data, Digital TV, Streaming, USA

DISH TV down 367k; Sling TV up 26k subs in 3Q 2018
Nov 7, 2018 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending September 30, 2018. The company closed the quarter with 10.286 million DISH TV subscribers and 2.370 million Sling TV subscribers.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA

Wurl powers video programming on Samsung's TV Plus
Nov 5, 2018 – Wurl has announced that it has entered into an agreement with Samsung to power select programming on Samsung’s new TV Plus service. TV Plus is an Internet-based TV service delivering a bundle of live channels and on-demand content from multiple media brands.
News categories: Wurl, Samsung, Sean Doherty, Content Distribution, Digital TV, Smart TV, Streaming, USA

PeerLogix and Gravy Analytics partner to create audience discovery segments
Nov 1, 2018 – PeerLogix (OTC:LOGX) has announced a data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets.
News categories: PeerLogix, Gravy Analytics, Ray Colwell, Jeff White, Advertising, Big Data, Digital TV, USA

Connected TV poised to transform digital advertising
Oct 31, 2018 – Extreme Reach has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report offers brands and agencies up-to-date insights based on key performance metrics.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Streaming, USA

Simulmedia launches TV marketplace for Direct-to-Consumer marketers
Oct 31, 2018 – Simulmedia has launched a marketplace specifically designed for direct-to-consumer (D2C) marketers. For D2C brands, the marketplace will provide a single point of access into the massive reach of TV, with transparency on outcomes, fees, supplier media and data costs.
News categories: Simulmedia, Dave Morgan, Advertising, Digital TV, USA

78% of U.S. TV households subscribe to a pay-TV service
Oct 31, 2018 – Research from Leichtman Research Group (LRG) finds that about 78% of U.S. TV households subscribe to some form of pay-TV service. The percentage of TV households that subscribe to a pay-TV service is down from 86% in 2013, 87% in 2008, and 81% in 2004.
News categories: Leichtman Research Group, Bruce Leichtman, Digital TV, Market Research, USA