USA (United States of America) Digital TV News

U.S. set-top box energy efficiency voluntary agreement extended
Mar 15, 2018 – The CTA and NCTA have announced a four-year extension of the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes, initially signed in 2012. The extended agreement is expected to save consumers energy and avoid CO2 emissions.
News categories: NCTA, Consumer Technology Association, Neal Goldberg, Doug Johnson, Cable TV, Digital TV, IPTV, Satellite, Set Top Box, USA

SpotX matches media buyers to Pluto TV’s OTT TV service
Mar 15, 2018 – SpotX has extended their strategic partnership with Pluto TV, a free OTT TV service in America. As part of the collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and power the programmatic monetization of Pluto TV’s OTT content.
News categories: SpotX, Pluto TV, Mike Shehan, Ilya Pozin, Advertising, Digital TV, Streaming, USA

Traditional U.S. pay TV subscriptions down 3.7% in 2017
Mar 14, 2018 – Subscription losses slowed for traditional multichannel video providers in Q4 2017, but the sector still tumbled for the full year, according to data compiled by Kagan, a group within S&P Global Market Intelligence.
News categories: Kagan, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

Live TV viewing has continued to decline among U.S. broadband households
Mar 14, 2018 – TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among U.S. broadband households—nearly 60% of video viewed on the TV is on-demand, non-linear content.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, PAYTV19, USA

Marketing Evolution adds Smart TV data from Inscape
Mar 14, 2018 – Marketing Evolution has announced a partnership with Inscape. The partnership combines Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure results and optimize media plans across all channels in near real time.
News categories: Marketing Evolution, Inscape, Rex Briggs, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, USA

Citizens Fiber upgrades UX with MobiTV Connect
Mar 13, 2018 – Citizens Fiber and MobiTV have announced that Citizens Fiber has adopted the MobiTV Connect Platform to deliver app-based Pay TV services. This initiative is the first step for Citizens Fiber to upgrade its user experience and utilize popular consumer devices, while cutting hardware costs.
News categories: MobiTV, Citizens Fiber, Charlie Nooney, Zach Cutrell, Apps, Cable TV, Content Distribution, Digital TV, USA

Pay TV subscribers at major US providers down ~1,495,000 in 2017
Mar 12, 2018 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the US lost about 1,495,000 net video subscribers in 2017, compared to a pro forma loss of about 760,000 subscribers in 2016.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

US pay TV revenues to fall by $27 billion
Mar 12, 2018 – US pay TV revenues peaked in 2015, at $101.71 billion, according to Digital TV Research. A $26.58 billion decline (26%) is forecast between 2015 and 2023 to take the total down to $75.13 billion.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Market Research, North America, Satellite, Subscribers, USA

Nielsen launches audience-based forecasting for linear TV
Mar 6, 2018 – Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.
News categories: Nielsen, Kelly Abcarian, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide