USA (United States of America) Digital TV News

Pay TV firms to continue to dominate $126bn US video/TV market
Jun 21, 2017 – The video and TV market is changing, but not as fast as many people are suggesting. In a new report, Strategy Analytics predicts that annual spending on subscription video and TV services in the US will peak at $130.3B in 2019.
News categories: Strategy Analytics, Michael Goodman, David Mercer, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA

Blue Ridge Communications prepares for OTT video with SeaChange
Jun 21, 2017 – On the heels of completing its migration to the Adrenalin video back office from SeaChange (NASDAQ: SEAC), Blue Ridge Communications has begun preparations to expand its television services to subscribers’ OTT devices including mobile phones and tablets.
News categories: SeaChange, Blue Ridge Communications, Ed Terino, Mark Masenheimer, Cable TV, Digital TV, Mobile, USA

Comcast announces blockchain-based advertising platform
Jun 20, 2017 – Comcast’s Advanced Advertising Group, a division of Comcast Cable that combines the capabilities of Strata, FreeWheel, and Visible World, has announced the 'Blockchain Insights Platform' - aimed at improving the efficiency of premium video advertising.
News categories: Comcast, Marcien Jenckes, Advertising, Digital TV, USA

Evolution Digital reaches eVUE-TV agreement with GCI
Jun 20, 2017 – Evolution Digital has announced that it has reached an agreement with General Communication Inc. (GCI) to deploy its fully-managed eVUE-TV IPTV Solution to GCI customers in select service regions.
News categories: Evolution Digital, General Communication Inc, Marc Cohen, Eric Powelson, Cable TV, Content Distribution, Digital TV, USA

Zenith renews TV ratings agreement with Nielsen
Jun 19, 2017 – Nielsen (NYSE: NLSN) has announced that Zenith has signed a new agreement for Nielsen’s Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen’s local currency TV ratings data across all 210 designated market areas (DMAs).
News categories: Nielsen, Zenith, Publicis, Michael Sharp, Joe Cerone, Frank Friedman, Advertising, Big Data, Digital TV, Set Top Box, USA

Adobe announces Adobe Advertising Cloud TV
Jun 19, 2017 – Adobe (Nasdaq:ADBE) has announced the launch of Adobe Advertising Cloud TV, a solution for automated, data-driven planning and buying of TV advertising. The platform reaches over 95% of American households.
News categories: Adobe, Brett Wilson, Advertising, Big Data, Digital TV, USA

Innovid segments connected TV audiences with Nielsen Catalina Solutions
Jun 16, 2017 – Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
News categories: Innovid, Nielsen Catalina Solutions, GroupM, Tal Chalozin, Carl Spaulding, Seth Walters, Advertising, Big Data, Digital TV, Streaming, USA

Premion partners with MadHive to advance OTT services and solutions
Jun 16, 2017 – Premion (NYSE: TGNA) has announced a partnership with MadHive, a blockchain-based ad tech solutions provider. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the ad tech supply chain.
News categories: MadHive, Premion, Adam Helfgott, Jim Wilson, Advertising, Big Data, Digital TV, Streaming, USA

Television ad sales to fall 1% in 2017
Jun 14, 2017 – In its latest report on global advertising market trends MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. Television ad sales will be down (-1%) for the first time since 2009.
News categories: MAGNA, Advertising, Digital TV, Market Research, USA, Worldwide