USA (United States of America) Digital TV News

Covington Entertainment Group selects 24i Video Cloud
Apr 8, 2024 – Covington Entertainment is deploying the 24i Video Cloud to support the debut of Culture Entertainment Network, an OTT service offering reality TV, movies, lifestyle shows and TV series.
News categories: 24i, Covington Entertainment, Donald McGarva, Michael Covington, Content Distribution, Digital TV, NABShow, Streaming, USA

U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories: U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories: FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

US Joint Industry Committee certifies Comscore as National Currency
Apr 3, 2024 – Comscore (Nasdaq: SCOR) has announced that the U.S. Joint Industry Committee (JIC) has granted it National Currency Certification as a transactable cross-platform solution.
News categories: Comscore, U.S. Joint Industry Committee, Jon Carpenter, Advertising, Big Data, Digital TV, USA

Gracenote extends FAST Channel metadata program to the U.S.
Apr 3, 2024 – Gracenote has expanded its FAST Program to also enable U.S.-based content owners to distribute TV programs and movies to streaming platforms along with Gracenote metadata.
News categories: Gracenote, Tim Cutting, Big Data, Digital TV, Streaming, USA, UX

TiVo report finds consumers shifting gears on TV subscriptions
Apr 2, 2024 – TiVo (NYSE: XPER) has found in its Q4 2023 Video Trends Report that consumers are becoming more intentional about where they spend their dollars.
News categories: Xperi, Scott Maddux, Broadcast, Canada, Digital TV, Market Research, TV-over-IP, USA, UX

Triveni Digital streamlines management of ATSC 3.0 broadcasts
Apr 2, 2024 – Triveni Digital has launched GuideBuilder XM Guest Station Edition, a solution enabling ATSC 3.0 guest stations to have full control over their allotted ATSC 3.0 bandwidth.
News categories: Triveni Digital, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Moonbug selects iSpot to measure viewership on CTV apps
Mar 28, 2024 – Moonbug has selected iSpot’s cross-platform TV measurement solution to measure viewership across its owned and operated CTV apps without compromising data security for minors.
News categories: iSpot, Moonbug, Stuart Schwartzapfel, Emma Witkowski, Advertising, Apps, Big Data, Digital TV, Streaming, USA