USA (United States of America) Digital TV News

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

LiveOne to launch PodcastOne TV via MuxIP
Jun 13, 2023 – LiveOne (Nasdaq: LVO) is to launch PodcastOne TV, a FAST channel, in partnership with MuxIP. The channel will expand distribution of video content from PodcastOne's slate of podcasts.
News categories: MuxIP, PodcastOne, LiveOne, Tom Link, Kit Gray, Content Distribution, Digital TV, Streaming, USA, Worldwide

Tatari spins off new company with data clean room as first product
Jun 12, 2023 – Tatari has launched Vault, a company focused on solutions for CTV advertising. Vault's first product is a clean room solution providing a secure and neutral space for data collaboration.
News categories: Tatari, Experian, Vault, Philip Inghelbrecht, Chris Feo, Advertising, Big Data, Digital TV, Streaming, USA

Independent Streaming Alliance (ISA) announces formation
Jun 12, 2023 – The Independent Streaming Alliance (ISA) has announced its formation. The ISA is a streaming industry forum set up to engage and work collaboratively with consumers, platforms and media.
News categories: Independent Streaming Alliance, Philippe Guelton, Damian Pelliccione, Cameron Saless, Evan Bregman, Digital TV, Streaming, USA

Cineverse to provide programming and technology for TCL TVs
Jun 9, 2023 – TCL and Cineverse (NASDAQ: CNVS) have announced that Cineverse's Matchpoint technology platform has been selected to provide content services for new TCL televisions in North America.
News categories: Cineverse, TCL, Tony Huidor, Mark Zhang, Haohong Wang, Advertising, Content Distribution, Digital TV, Smart TV, Streaming, USA

Spectrum Reach taps Beachfront for programmatic monetization of convergent TV
Jun 7, 2023 – Spectrum Reach (NASDAQ:CHTR) and Beachfront have partnered enabling Spectrum Reach to serve programmatic ads across traditional set-top box TV, CTV and online video platforms in a privacy-focused manner.
News categories: Beachfront, Spectrum Reach, Chris Maccaro, Rob Klippel, Advertising, Cable TV, Digital TV, Set Top Box, Streaming, USA

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

Introducing Apple Vision Pro: Apple’s first spatial computer
Jun 5, 2023 – Apple has unveiled Apple Vision Pro, a spatial computer that blends digital content with the physical world, while allowing users to stay present and connected to others.
News categories: Apple, Tim Cook, Mike Rockwell, Digital TV, Hardware, Metaverse, USA

49% of U.S. adults watch video via a CTV device daily
Jun 2, 2023 – Leichtman Research Group (LRG) has found that 88% of U.S. TV households have at least one internet-connected TV device, compared with 82% in 2021, 74% in 2018, and 44% in 2013.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA