BRAVIA™ Internet Video to arrive in Europe

Sony Corp. (Tokyo: 6758; NYSE: SNE) today announced its European launch plan of new BRAVIA™ TVs, Blu-ray Disc players and Blu-ray home cinema systems with a new feature, BRAVIA™ Internet Video.

In Europe and elsewhere, more people are watching longer forms of videos on their PCs than ever before. “This trend continues to grow, fuelled by broadcasters’ TV programming available on-line”, said Fujio Nishida, President of Sony Europe. “However, Sony will enhance the experience of watching full length TV programmes on a PC, by bringing that content to the TV in the Living Room.”

BRAVIA™ Internet Video will enable viewers to experience on-line TV programmes in a natural, relaxing position in the Living Room through BRAVIA™ TVs, Sony Blu-ray Disc Players or Blu-ray home cinema systems available in early 2010. With Sony’s Emmy Award winning XMB™ (XrossMediaBar), BRAVIA™ Internet Video will free viewers from the limitations of TV scheduling and provide internet based TV services direct to the television.

Sony is working with broadcast partners across Europe [ARD in Germany, M6 in France, Mediaset in Italy, RTVE, Antena3 and LaSexta in Spain and Five in UK] to build an advanced TV viewing experiences on a trial basis. BRAVIA Internet Video will also offer a wide variety of free on-demand video content from internet sites such as YouTube and Dailymotion.