Siano Brings Mobile TV to iPhone and Android SmartPhones

Tuesday, February 16th, 2010
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Leading Chip Supplier Demonstrates True TV Experience on World’s Most Popular Smartphones

BARCELONA, Spain – MOBILE WORLD CONGRESS — Siano Mobile Silicon, the world’s leading supplier of mobile digital TV receiver chips, announced today that it is demonstrating Mobile Digital TV (MDTV) over both the iPhone and Android Smartphones at the Mobile World Congress Exhibition in Barcelona between the 15th-18th February 2010.

“Users of both the iPhone and Android Smartphones are tech-savvy and demand a flawless user experience that combines both innovation and quality performance”, said Ronen Jashek, VP Marketing at Siano. “Streaming video over 3G networks is problematic – more often than not it provides time-shifted, pre-recorded content at lower resolutions and frame rates – and also clogs up the networks for operators, depriving them of their #1 revenue source – voice. We’re excited to demonstrate how broadcast Mobile TV delivery can meet the high expectations of today’s Smartphone users – a win-win solution for all involved”.

With congested 3G Networks and ever-growing demand for entertaining mobile content – MDTV broadcast provides a higher quality television on-the-go experience for users and a solution that offloads data for Operators.

Siano is showcasing numerous broadcast MDTV technologies over the iPhone via the T1000 WiFi accessory, CMMB reception on Motorola’s MT710 TD phone which is part of China Mobile’s line-up, and T-DMB reception over Motorola’s MOTOROI which is promoted by South Korea’s SKT. The latter is Korea’s first Android powered Smartphone, capable of showing 720p HD video.

Siano’s family of multi-standard receiver chips is already powering successful MDTV markets in Korea, Japan, China and Italy – with services recently launch in Brazil.