Newport Media, RMI and Softronix Combine to Offer Price-Performance Advantages for MobileTV ProvidersSaturday, September 8th, 2007
The Addition of Newport Media Inc. and Softronix Corporation to the RMI Partner Alliance Cements Eco-System Capabilities for MobileTV Applications
AMSTERDAM, Netherlands — Raza Microelectronics®, Inc. (RMI Corp.), a leading supplier of processors for communications and consumer applications, announced today that MobileTV focused companies, Newport Media and Softronix Corporation, have been added to the most complete MIPS-Based™ eco-system, the RMI® Partner Alliance (RPA). This hardware and software combination adds the necessary components, when combined with an RMI Alchemy Au1250™, to power mobile devices providing full MobileTV functionality, including DVB-T/H, DMB, and ISDB-T.
Newport Media is a fabless semiconductor company that supplies innovative products to the mobile broadcast media market. The company’s Sundance Series SOC solution uses proprietary circuit technology and advanced system architectures, providing a complete receiver platform supporting a wide variety of emerging MobileTV standards.
“We are excited to be part of the RMI Program,” said James Kamke, vice president of marketing and sales at Newport Media. “RMI’s superior video decoding capabilities combined with our highly integrated digital tuner technology allows us to be the supplier of choice to the growing number of MobileTV providers who are interested in getting their product to market quickly.”
Aligned with Newport Media and RMI, Softronix brings a complete DTV software solution supporting major DTV standards worldwide. The Softronix software package enables TV applications on RMI Alchemy™ powered mobile devices and provides a way to enjoy TV entertainment on the go. In addition to their TV application software, Softronix’s underlying value is in embedded DTV middleware for handheld devices, including PDA, PMP and PND products.
James Li, president of Softronix added, “Programmable architectures, integrated I/Os, application specific software and readily available reference designs are fundamental in developing cost-effective products for the fast growing and ever-changing marketplace. We are thrilled to be part of a program that enables customers to accelerate their product development and reduce their time to market.”
“The addition of Newport Media and Softronix to the RMI Partner Alliance cements the Eco-System capabilities for our MobileTV application providers,” said Mike Wodopian, vice president and general manager, Alchemy Solutions at RMI. “The RMI Alliance continues its mission to provide complete application-level solutions for the end customer, as proven with this comprehensive software and hardware solution.”
To showcase the new partnership and the combined MobileTV functionality, Newport Media is demonstrating the RMI reference solution at IBC in Amsterdam, September 7~11, 2007 at booth M371 in the Mobile Zone. The demo is based on the RMI Alchemy portable media player reference design.
About the RMI Partner Alliance
RMI has built an alliance of strategic partners made up of leaders in each of their respected areas of expertise. Together, these companies provide all of the essential components for developing, verifying, integrating and building high performance end products such as routers, switches, network and security appliances, storage systems, wireless routers, servers, and digital consumer devices such as thin-clients, MobileTV, personal navigation devices (PND), portable media players (PMPs) and other advanced technology products.