MTG's Viaplay pay-TV service now available on Samsung Smart TV setsWednesday, August 31st, 2011
STOCKHOLM — Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’)(STO:MTGA)(STO:MTGB), the international entertainment broadcasting group, today announced that it has entered into a strategic cooperation with Samsung Electronics Nordic. MTG’s Viaplay service is now available on all 2011 Samsung Smart TVs and 2010 Internet@TV sets across the Nordic region. Viewers simply need to subscribe to Viaplay in order to access the service.
The Viaplay pan-Nordic multi-screen on-demand service makes Viasat Broadcasting’s pay-TV content offering available across the Nordic countries on any internet-connected device including computers, smart phones, tablets and TV sets. The service comprises a unique offering of premium live sports coverage, thousands of blockbuster movies, hit TV series and catch-up services.
Hans-Holger Albrecht, President and CEO of MTG, commented: “This cooperation with one of the leaders in digital media and digital convergence technologies will make our unrivalled pay-TV content and service offering available even more broadly and simply. We are committed to delivering ‘Entertainment at Your Command’ by making Viaplay available at any time and on any device. This agreement is another important step towards realizing this goal.”
Robert Widerström, Nordic Marketing Manager, Consumer Products at Samsung, commented: “The cooperation with Viasat Broadcasting means that we can now can offer an even greater variety of entertainment on our Smart TV sets. With Viaplay’s app, our customers can view what they want and when they want, and we are glad to be able to offer this possibility together with Viasat.”