Divitel delivers HbbTV to SBS in the Netherlands

Tuesday, February 7th, 2012 

Divitel – independent system integrator for professional media solutions – proudly annouces their delivery of an HbbTV system to SBS Broadcasting B.V. (SBS).

The HbbTV system supplied by Divitel is the first production play-out system that goes live in the Netherlands and thus fits into the strategy of SBS to use HbbTV as the standard for hybrid solutions. SBS earlier announced their plans to start offering HbbTV services from Q2 2012. The broadcaster has asked Divitel to reflect on the growth path, and for thinking how to evolve this new technology standard. HbbTV is in fact a new technology-in-progress which is also used in Germany, France and Spain.

Josbert van Rooijen, Manager Broadcast & IT at SBS, outlines: “HbbTV is the standardization for applications on ConnectedTv’s and other hybrid devices. Together with all market players we strive to get HbbTV widely introduced. Divitel has an extremely widespread knowledge of the European cable and broadcast market and thus a good sparring partner for SBS to think about this development.”