httv to launch 'HbbTV Starter Kit' at IBC

At IBC 2012, httv is launching “HbbTV StarterKit”, an innovative lightweight play-out solution for application prototyping, validation and demo

PARIS — At this year’s IBC edition in Amsterdam, httv will release the first commercial version of “HbbTV Starter Kit”, a lightweight play-out product for HbbTV services prototyping, validation and demo. This new product completes the httv’s HbbTV product range.

Created for non Broadcast specialist, HbbTV Starter Kit enables to easily display HbbTV applications in real broadcast conditions, requiring only a PC and a modulation card. The software – web based user interface – is a simplified version of httvStream HbbTV, the play-out solution chosen by the French DTT.

Since it’s pre-release at the IPTV World Forum, a wide audience has shown interest for such a tool: iTV developers, broadcasters, editors, communication agencies and even operators for demos purposes.

Globecast will notably be using HbbTV Starter Kit to show its demo with France24 during the IBC.

“By releasing HbbTV Starter Kit as well as other new products such as Broadcast Application Manager, httv confirms its position towards the HbbTV standard: commitment and expertise. There has been a growing demand for a simple, cost-effective play-out solution and a market space to fill in. HbbTV Starter Kit is our answer to this need and we are proud to have Globecast as a first customer.” says Sabrina Cheref, Sales & Maketing Manager.

It is a cost-effective solution all the more as it addresses numerous needs: from tests during development phases to professional events. Any HbbTV application type (Broadband, Broadcast or Hybrid) and service (News, Catch-up portal, VOD, EPG, voting”¦) can be broadcasted. It also handles stream events. The users may upload their own videos.

httv will exhibit HbbTV Starter Kit on booth 5.B26.