Viu reaches 41.4 million monthly active usersMonday, February 17th, 2020
Viu reaches 41.4 million monthly active users and 5.7 billion video views; grows video OTT revenue by 32% in 2019
- Rapid growth in 2019 fuelled by award-winning content and sticky service
HONG KONG — Viu, a leading pan-regional OTT video service from PCCW Media Group (SEHK:0008), achieved new milestones in 2019 that demonstrate the rapid growth of a highly engaged user base and continual increase in monetization reflected in revenue for the OTT video segment. Viu reached 41.4 million monthly active users (MAU) at the end of 2019, representing an increase of 35% over 2018. Additionally, video views grew 69% to 5.7 billion year-over-year. The expanding user base and increased engagement have supported the growth in its video segment revenue which grew by 32% in 2019.
Viu Original Among Most Viewed
More than 40% of Viu’ers have watched Viu Original productions and those titles are ranked within the top five shows viewed, amongst all new titles launched in 2019. Viu focuses on three key areas when developing Viu Original – creating original properties based on analytics and insights of consumption on our platform; innovating new production concepts such as My Bubble Tea (Thailand), a drama leveraging youth-oriented stories and online fan fictions; and locally adapting globally acclaimed properties, such as Black (Malaysia).
Viu’s Leadership Position According to App Annie Ranking
Viu ranked number two in “IAP Revenue”, “Monthly Active Users”, “Total Time” and “Avg Time per user” respectively in December 2019 among top video streaming apps (entertainment category) in Greater Southeast Asia (Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand) as verified by App Annie.
This substantiates the scale of Viu’s user base as well as the quality of our users as demonstrated by the high engagement time as the number of users continue to grow.
Ms. Janice Lee, Managing Director PCCW Media Group and Chief Executive Officer of Viu, said, “We have a passion for storytelling that cuts across languages and cultural settings, and are drawn to universal stories told through a local lens. In 2020, Viu continues to bring the widest and most popular Korean content and Viu Original productions to online audiences across markets in Southeast Asia and the Middle East. We look forward to showcasing these works from Asian creative talents to more audience internationally. We are delighted to see an increasing appetite for Asian content from audience globally as evidenced by the sweeping Oscar wins for Parasite this year, which can be watched on Viu in Indonesia, Malaysia, Thailand, Singapore and the Philippines starting this month.”
Ms. Lee added, “We thank our partners and Viu’ers for enabling us to reach new heights, taking our service to scale and improving our service based on feedback through content usage. This year we will continue to develop original content and identify opportunities to build up local talent ecosystems in Asia, along the lines of the Viu Pitching Forum and Viu Shorts! Competitions which we established.”