Eastern Europe to add 27 million SVOD subscriptions
Thursday, August 31st, 2023![Digital TV Research logo Digital TV Research logo](https://www.digitaltvnews.net/wp-content/uploads/logos/digitaltvresearchcom.jpg)
Eastern Europe to add 27 million SVOD subscriptions
Eastern Europe will have 68 million SVOD subscriptions by 2029; up by 27 million on 2023. Russia will generate 12 million of the additional subscriptions, with Poland bringing in an extra 6 million.
The top platform by subscribers for the region will not be US-based – it will be Kinopoisk, which is only available in Russia. Russia will account for 53% of the 2029 total SVOD subscriptions.
Simon Murray, Principal Analyst at Digital TV Research, said: “We have upgraded our forecasts for Russia due to its greater than expected resilience in the face of economic sanctions. None of the US-based platforms is likely to re-enter the Russian market before 2029.”
Links: Digital TV Research
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France