Eastern Europe to add 27 million SVOD subscriptions

Thursday, August 31st, 2023 
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Eastern Europe to add 27 million SVOD subscriptions

Eastern Europe will have 68 million SVOD subscriptions by 2029; up by 27 million on 2023. Russia will generate 12 million of the additional subscriptions, with Poland bringing in an extra 6 million.

Eastern Europe: SVOD subscribers by platform - Netflix, Disney+, SkyShowtime, HBO, Amazon, Apple TV+, Ivi Russia, Okko Russia, Kinopoisk Ru, Other Russia, Others - 2029

The top platform by subscribers for the region will not be US-based – it will be Kinopoisk, which is only available in Russia. Russia will account for 53% of the 2029 total SVOD subscriptions.

Simon Murray, Principal Analyst at Digital TV Research, said: “We have upgraded our forecasts for Russia due to its greater than expected resilience in the face of economic sanctions. None of the US-based platforms is likely to re-enter the Russian market before 2029.”

Links: Digital TV Research