Netflix to lose leadership in Arabic countries

Netflix to lose its Arabic leadership

There will be 26 million SVOD subscriptions across 13 Arabic countries by 2029, up from 14 million in 2023. Netflix will lose its market leadership to Shahid VIP. Netflix had 3.8 million subscribers by end-2023, followed by Shahid VIP (3.5 million) and StarzPlay (3.0 million).

Simon Murray, Principal Analyst at Digital TV Research, said: “As some of the US-based platforms lower their global rollout and local content commitments, the Arabic players will thrive.”