Digital TV News: Omnicom Media Group
Millennial and Gen X video consumption not being measured
Sep 25, 2017 – New research released by Hearts & Science has revealed that 66 percent of U.S. TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms.
News categories:
Hearts & Science, Scott Hagedorn, Advertising, Digital TV, Market Research, Mobile, Streaming, USA
BARC India partners with Nielsen for video measurement
Jul 4, 2017 – After announcing that its video measurement products will be made available under the EKAM brand, BARC India has appointed Nielsen India as its primary digital measurement partner. Nielsen will fuse its global experience with adaptations to meet the unique needs of the Indian market.
News categories:
BARC India, Nielsen, Partho Dasgupta, Steve Hasker, Prasun Basu, Advertising, Big Data, Digital TV, India
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