Digital TV News: Amobee
Univision partners with Amobee for linear TV analytics
Apr 3, 2019 – Amobee has announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data.
News categories:
Amobee, Univision, Kim Perell, Steve Mandala, Advertising, Big Data, Digital TV, USA
Amobee integrates Nielsen’s Enterprise Audience API
Feb 20, 2019 – Amobee has announced an agreement with Nielsen to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data.
News categories:
Amobee, Nielsen, Aleck Schleider, Jessica Hogue, Advertising, Big Data, Digital TV, USA
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