Digital TV News: Bleacher Report

CNN and WBD Sports launch programmatic marketplace
May 9, 2024 – CNN International Commercial and WBD (Warner Bros. Discovery) Sports Europe have joined forces to launch WBD Connect, offering programmatic access to ad inventory on WBD platforms and channels.
News categories: Warner Bros. Discovery, CNN International Commercial, Magnite, Mike Rich, Rob Bradley, Rebecca Ackers, Advertising, Digital TV, Worldwide

Warner Bros. Discovery unveils video product suite for advertisers
May 17, 2023 – Warner Bros. Discovery has announced WBD Stream, a digital video product offering advertisers access to the most popular and premium content in Warner Bros. Discovery's portfolio.
News categories: Warner Bros. Discovery, Jim Keller, Advertising, Digital TV, Streaming, USA

WarnerMedia RIDE streaming comes to AT&T-connected GM vehicles
Oct 20, 2020 – AT&T and WarnerMedia have announced that select GM drivers will have access to WarnerMedia RIDE, offering video content on smartphones or tablets connected to AT&T-powered in-car Wi-Fi hotspots.
News categories: WarnerMedia, AT&T, General Motors, Barry Loudis, Sarita Rao, Santiago Chamorro, Automotive, Digital TV, Mobile, Streaming, USA

AT&T's Turner and Xandr to exploit ad opportunities together
Jan 8, 2019 – Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.
News categories: Xandr, Turner, Mike Welch, Donna Speciale, Marissa Freeman, Advertising, Big Data, Digital TV, USA

AT&T completes acquisition of Time Warner Inc.
Jun 15, 2018 – AT&T (NYSE:T) has completed its acquisition of Time Warner, bringing together global media and entertainment leaders Warner Bros., HBO and Turner with AT&T’s leadership in technology and its video, mobile and broadband customer relationships.
News categories: AT&T, Time Warner, Randall Stephenson, John Donovan, John Stankey, Jeff Bewkes, Lori Lee, Brian Lesser, Digital TV, MandA, USA, Worldwide

Twitter announces over 30 premium video content deals
Apr 30, 2018 – Twitter has returned to the Digital Content NewFronts with an expanded slate of live and original video programming. Over 30 new collaborations and renewals were announced across entertainment, news, sports, gaming and beyond.
News categories: Twitter, Matthew Derella, Kay Madati, Digital TV, NewFronts, Social TV, Streaming, USA

Turner to launch Bleacher Report Live streaming service
Mar 27, 2018 – Turner has announced that it will launch a premium live sports streaming service – 'Bleacher Report Live' – in April. B/R Live will serve as the central hub for both the discovery and consumption of live sports content.
News categories: Turner, Bleacher Report, David Levy, Lenny Daniels, Dave Finocchio, Digital TV, Streaming, USA

Turner consolidates international digital advertising activity
Mar 16, 2018 – Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.
News categories: Turner International, Rani Raad, Advertising, Worldwide

Turner to launch U.S. sports streaming platform with UEFA matches
Aug 17, 2017 – Turner and UEFA have announced an agreement for the exclusive presentation of the UEFA Champions League and UEFA Europa League. Based on the rights, Turner will launch a standalone premium sports streaming video service.
News categories: Turner, UEFA, David Levy, Lenny Daniels, Digital TV, Streaming, USA