Digital TV News: Brand Metrics
XITE partners with Brand Metrics for CTV measurement
Jun 14, 2023 – Brand Metrics has announced that its measurement methodology will be applied to XITE's CTV campaigns to provide advertisers with evidence of campaign effectiveness.
News categories:
Brand Metrics, XITE, Anders Lithner, Robby Kraai, Advertising, Digital TV, Streaming, Worldwide
New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories:
605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA
Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories:
Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA
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