Digital TV News: Canvs
CBS partners with AI-powered consumer insights platform Canvs
Mar 1, 2019 – CBS (NYSE: CBS and CBS.A) has announced that it will integrate Canvs Surveys, an AI-powered platform to automate the coding of open-ended responses to survey questions. Using Canvs Surveys, CBS can measure the efficacy of ads and benchmark future programs' successes.
News categories:
Canvs, CBS, Jared Feldman, Radha Subramanyam, Advertising, Big Data, Digital TV, Worldwide
Audience's emotional response predicts future live TV viewership
Jan 25, 2018 – Georgetown University's McDonough School of Business and Canvs have announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership.
News categories:
Canvs, McDonough School of Business, Jared Feldman, David Schweidel, Digital TV, Market Research, USA
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