Digital TV News: Comcast Cable
Comcast Spotlight launches self-service TV ad buying platform
Sep 11, 2019 – Comcast Spotlight has announced the launch of Comcast Spotlight TV Ad Planner. This alternative to traditional TV ad buying allows small businesses and local advertisers to plan, design and manage advertising campaigns with a few clicks of a mouse.
News categories:
Comcast Spotlight, Hank Oster, Maria Weaver, Laurie Johnson, Advertising, Cable TV, Digital TV, USA
U.S. TV viewing reverses declines
Aug 2, 2019 – Comcast Spotlight has launch its inaugural TV Viewership Report. One of the most notable findings coming out of this edition was that TV viewership is at a two-year high, reversing the trend of decline that Comcast Spotlight has seen since it began tracking this data in 2017.
News categories:
Comcast Spotlight, Brendan Condon, Andrea Zapata, Digital TV, Market Research, USA
Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories:
Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA
Comcast launches streaming platform for Xfinity Internet customers
Mar 21, 2019 – Comcast has announced the launch of Xfinity Flex. Available to Xfinity Internet customers, the service consists of a 4K HDR streaming TV device with voice remote, packaged with Comcast’s home WiFi, mobile, security, and automation services.
News categories:
Comcast, Matt Strauss, Digital TV, Set Top Box, Smart Home, Streaming, USA
Shifts in TV viewing open new opportunities for advertisers
Mar 7, 2019 – Comcast Spotlight has released a research whitepaper that explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout the full marketing funnel.
News categories:
Comcast Spotlight, Hank Oster, Justin Evans, Advertising, Digital TV, Market Research, Set Top Box, USA
Blockgraph secure data sharing initiative adds industry partners
Jan 22, 2019 – Comcast Cable Advertising (Nasdaq: CMCSA) has launched the next phase of Blockgraph. Comcast is now working with other industry partners in an effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories:
Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Cable TV, Digital TV, USA
NBCUniversal announces Direct-to-Consumer streaming service
Jan 14, 2019 – NBCUniversal has announced the planned launch of a new streaming service providing consumers access to premium content for free, with valuable partnership opportunities for advertisers and distributors.
News categories:
NBCUniversal, Bonnie Hammer, Steve Burke, Maggie Suniewick, Digital TV, Europe, Streaming, USA
Comcast collaborates with industry partners on Blockgraph software
Dec 21, 2018 – Comcast Cable Advertising (Nasdaq:CMCSA) has launched the next phase of Blockgraph, an industry initiative that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories:
Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Digital TV, USA
FreeWheel and Comcast Technology Solutions power Mediaset Play monetisation
Dec 6, 2018 – Mediaset has announced the launch of Mediaset Play, a live and on demand online streaming service. Mediaset Play is powered by technologies from FreeWheel and Comcast Technology Solutions (CTS), both part of Comcast Cable.
News categories:
FreeWheel, Mediaset, Comcast Technology Solutions, Thomas Bremond, Maurizio Galli, Paola Colombo, Advertising, Digital TV, Italy, Streaming
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