Digital TV News: DISH Media Sales
DISH Media taps FreeWheel for both traditional and addressable linear TV
Dec 11, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.
News categories:
FreeWheel, DISH Media, Dave Clark, Kevin Arrix, Advertising, Big Data, Digital TV, USA
DISH enlists Nielsen to power advanced advertising across Sling TV
Sep 20, 2018 – Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.
News categories:
Nielsen, DISH Media Sales, Amanda Tarpey, Kemal Bokhari, Advertising, Big Data, Digital TV, Streaming, USA
Improvements in Advanced TV to propel U.S. local video advertising
Feb 6, 2018 – Progress in Advanced TV and the U.S. industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video advertising in 2018, according to BIA/Kelsey.
News categories:
BIA/Kelsey, Rick Ducey, Advertising, Digital TV, Market Research, USA
DISH Media enables Volvo to target ads across both DISH and Sling TV
Sep 13, 2017 – DISH Media Sales has announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The campaign, executed through media agency Mindshare, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.
News categories:
DISH Media Sales, Volvo, Brian Norris, Kevin Corcoran, Advertising, USA
Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories:
Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- Vewd enables video calling and targeted advertising on the TV
- Rakuten and Telefónica launch event booking app on Movistar+ TV
- C&W Panamá to acquire América Móvil's Panama operations
- Actus Digital to show optimized OTA and OTT monitoring at NAB Amplify
- netplus.ch selects Agama for network monitoring and analytics
- FTTH deployment progressing at a rapid pace in Europe
- Ad Insertion Platform integrates Zixi for targeted ad delivery
- Città Telecom selects SmartLabs for OTT provision
- NAB Show 2021 cancelled as an in person event
- Whip Media partners with Simply.TV for TV metadata
- Record-breaking U.S. movie and TV viewership continued in 1H 2021
- NEXTGEN TV launched in Cincinnati, OH
- Accedo adds support for multiple DRMs to its Marketplace
- Amagi adds FAST channels to Rakuten TV line-up
- Telefónica securely signs Proteus STB software images with Fastcom
- ZEE5 harnesses customer data insights with CSG
- Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
- SeaChange powers streaming and adtech for Popcornflix app
- Vubiquity renews content licensing and processing deal with izzi
- Credersi selected to provide global training to RDK community