Digital TV News: NRJ GLOBAL
Bouygues Telecom and NRJ GLOBAL to deploy addressable TV
Apr 20, 2021 – Bouygues Telecom and NRJ GLOBAL have signed an addressable TV agreement. NRJ GLOBAL will use Bouygues Telecom's stock of 4 million boxes to offer targeted advertising on linear TV this autumn.
News categories:
Bouygues Telecom, NRJ GLOBAL, Renan Abgrall, Cécile Chambaudrie, Advertising, Digital TV, France, IPTV
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices