Digital TV News: Simulmedia

LG brings LG Magic Remote-optimized games to webOS
Dec 9, 2024 – LG has joined forces with Famobi to introduce the first games playable with the LG Magic Remote. As part of the deal, LG Smart TV users can now play 'Cut the Rope', a mind-bending puzzle game.
News categories: LG Electronics, Famobi, Apps, Digital TV, Gaming, HTML5, Smart TV, TV OS, Worldwide

Simulmedia and TiVo renew data-licensing partnership
Aug 3, 2022 – Simulmedia has renewed its partnership with TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with audience planning, targeting and activation capabilities across ad-supported channels in the U.S.
News categories: Simulmedia, TiVo, Dave Morgan, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA

Simulmedia launches cross-channel TV advertising platform
Feb 1, 2022 – Simulmedia has announced the launch of TV+, a platform for automated planning, buying, activation and measurement that guarantees full audience reach across ad-supported channels on both linear and connected TV in the U.S.
News categories: Simulmedia, Dave Morgan, Sam Bloom, Advertising, Digital TV, USA

Simulmedia launches TV marketplace for Direct-to-Consumer marketers
Oct 31, 2018 – Simulmedia has launched a marketplace specifically designed for direct-to-consumer (D2C) marketers. For D2C brands, the marketplace will provide a single point of access into the massive reach of TV, with transparency on outcomes, fees, supplier media and data costs.
News categories: Simulmedia, Dave Morgan, Advertising, Digital TV, USA

Nielsen powers audience based buying marketplace with API platform
Apr 9, 2018 – Nielsen (NYSE: NLSN) has launched its Enterprise Audience API. Through the API, clients have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles.
News categories: Nielsen, Kelly Abcarian, Dave Morgan, Joshua Summers, Advertising, Big Data, Digital TV, USA

Simulmedia TV audience targeting platform goes SaaS
Jun 5, 2017 – Simulmedia has announced that it is has begun to license a standalone version of its Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform built for TV.
News categories: Simulmedia, Dave Morgan, Advertising, Big Data, Digital TV, USA