Digital TV News: Simulmedia
Simulmedia and TiVo renew data-licensing partnership
Aug 3, 2022 – Simulmedia has renewed its partnership with TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with audience planning, targeting and activation capabilities across ad-supported channels in the U.S.
News categories:
Simulmedia, TiVo, Dave Morgan, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA
Simulmedia launches cross-channel TV advertising platform
Feb 1, 2022 – Simulmedia has announced the launch of TV+, a platform for automated planning, buying, activation and measurement that guarantees full audience reach across ad-supported channels on both linear and connected TV in the U.S.
News categories:
Simulmedia, Dave Morgan, Sam Bloom, Advertising, Digital TV, USA
Simulmedia launches TV marketplace for Direct-to-Consumer marketers
Oct 31, 2018 – Simulmedia has launched a marketplace specifically designed for direct-to-consumer (D2C) marketers. For D2C brands, the marketplace will provide a single point of access into the massive reach of TV, with transparency on outcomes, fees, supplier media and data costs.
News categories:
Simulmedia, Dave Morgan, Advertising, Digital TV, USA
Nielsen powers audience based buying marketplace with API platform
Apr 9, 2018 – Nielsen (NYSE: NLSN) has launched its Enterprise Audience API. Through the API, clients have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles.
News categories:
Nielsen, Kelly Abcarian, Dave Morgan, Joshua Summers, Advertising, Big Data, Digital TV, USA
Simulmedia TV audience targeting platform goes SaaS
Jun 5, 2017 – Simulmedia has announced that it is has begun to license a standalone version of its Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform built for TV.
News categories:
Simulmedia, Dave Morgan, Advertising, Big Data, Digital TV, USA
Latest News
- Tenstorrent to build AI and RISC-V chiplets with LG for Smart TVs
- DISH brings its linear TV to the digital ad marketplace
- health tv launches first FAST channel with Amagi
- Number of UK SVOD homes falls in 1Q 2023
- inext signs Moldova distribution contract with DIGIMAX
- EL PAIS begins live broadcasts on its FAST channel with The Channel Store
- SoftAtHome implements Alexa voice control software for etisalat by e&
- Arabsat Badr-8 satellite successfully launched
- Streaming TV growth in Latin America driven by ad-supported viewing
- STARZ domestic OTT subscribers up 700,000 in 1Q 2023
- New DIRECTV STREAM customers get priority access to Telly waiting list
- Insys Video Technologies simplifies video streaming with Bitmovin
- BeIN Media and Google Cloud announce media and broadcast collaboration
- Activated STBs grow to 3,166,461 for South Africa's Openview
- Singtel TV subscribers down 6,000 in 1Q 2023
- Orby Elevate selects EUTELSAT for DTH TV distribution in the US
- U.S. SVOD revenues to grow at a 6.3% CAGR over 2022-2027
- Netgem releases trading update
- IPTV to partially offset revenue losses in cable and DTH in Korea
- Player.pl available on Xbox consoles, powered by Redge Media