Digital TV News: Tatari
TheViewPoint integrates with FreeWheel
Nov 28, 2023 – TheViewPoint (TVP) has announced an expanded partnership with FreeWheel, offering brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.
News categories:
TheViewPoint, FreeWheel, Daniel Elad, Jon Mansell, Advertising, Digital TV, Streaming, Worldwide
Tatari spins off new company with data clean room as first product
Jun 12, 2023 – Tatari has launched Vault, a company focused on solutions for CTV advertising. Vault's first product is a clean room solution providing a secure and neutral space for data collaboration.
News categories:
Tatari, Experian, Vault, Philip Inghelbrecht, Chris Feo, Advertising, Big Data, Digital TV, Streaming, USA
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