Digital TV News: Tet

Survey shows 27% of U.S. households plan to cut cable TV in 2021
Jan 12, 2021 – U.S. households are cancelling their cable subscriptions more rapidly than previously reported. Data from The Trade Desk (Nasdaq: TTD) shows 27% of U.S. cable TV subscribers are planning to cut their subscriptions in 2021.
News categories: The Trade Desk, Tim Sims, Advertising, Cable TV, Digital TV, Market Research, Streaming, USA

VR headset market expected to grow despite short-term decline
Sep 16, 2020 – As the world continues to deal with the pandemic, the market for virtual reality (VR) headsets is expected to decline 6.7% in 2020 before returning to double-digit growth of 46.2% in 2021, according to IDC.
News categories: IDC, Digital TV, Market Research, Metaverse, Worldwide

AR/VR headsets return to growth in Q1
Jun 26, 2019 – The worldwide AR and VR headset market returned to growth after a year of decline as global shipments during the first quarter of 2019 (1Q19) reached 1.3 million, up 27.2% from the same quarter last year, according to IDC.
News categories: IDC, Jitesh Ubrani, Tom Mainelli, Market Research, Metaverse, Worldwide

Tetra TV launches advertising network for connected TV
Apr 30, 2019 – Tetra TV has announced the launch of the industry's first connected TV-focused advertising network. Through pooling television ad inventory from more than 100 top streaming video content channels, Tetra TV delivers highly targeted campaigns at scale for advertisers.
News categories: Tetra TV, Jim Lombard, Steve Shannon, Advertising, Digital TV, Streaming, USA

97% of U.S. smart speaker households own only one device brand
Feb 5, 2019 – Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners - 97% of U.S. smart speaker households own only one brand in this device category. Two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home.
News categories: Parks Associates, Kristen Hanich, Market Research, Smart Home, USA

ABI Research lowers 2023 VR forecast
Dec 5, 2018 – The Virtual Reality (VR) market is at a crossroad, finds ABI Research. The company has lowered its installed base forecast to clear just over 140 million by 2023, contingent on mobile VR turning things around and again becoming a viable segment of the market.
News categories: ABI Research, Michael Inouye, Digital TV, Market Research, Metaverse, Worldwide

VR device market declines in 2018 but outlook remains positive
Dec 3, 2018 – Despite early enthusiasm and a continued expectation of significant long-term potential for the technology, CCS Insight believes there is still significant work to be done to improve the user experience, software platforms and content availability.
News categories: CCS Insight, Ben Wood, Digital TV, Market Research, Metaverse, Worldwide

Demand growth for TV sets poised to return in 2018
Apr 30, 2018 – Consumer demand for TV sets is poised to return to growth in 2018, according to Futuresource Consulting. The recovery of several markets linked with a transition to 4K UHD models will drive trade value up by 5% to $85 billion.
News categories: Futuresource Consulting, David Tett, Digital TV, Market Research, Smart TV, Worldwide

AR/VR headset demand expected to rebound in 2018
Mar 19, 2018 – Worldwide shipments for augmented reality (AR) and virtual reality (VR) headsets will grow to 68.9 million units in 2022 with a five-year compound annual growth rate (CAGR) of 52.5%, according to IDC.
News categories: IDC, Jitesh Ubrani, Tom Mainelli, Digital TV, Market Research, Metaverse, Worldwide