Digital TV News: Adam Crozier
BARB renews audience data contracts with Kantar
Jun 2, 2021 – BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.
News categories:
Kantar, BARB, Adam Crozier, Justin Sampson, Advertising, Big Data, Digital TV, UK
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