Digital TV News: Alan Wolk
CIMM to develop Guide to Converged TV Measurement Providers in the U.S.
Dec 1, 2021 – The CIMM has announced an initiative to develop a Guide to Converged TV Measurement Providers offering a landscape of the Converged TV measurement ecosystem in the U.S., along with a comparative analysis of the companies involved.
News categories:
CIMM, Jane Clarke, Jon Watts, Alan Wolk, Advertising, Big Data, Digital TV, Market Research, USA
Videa launches forecasted ratings tool
Jul 24, 2019 – Videa has launched a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to its end-to-end solution. The technology picks up viewership patterns and infer future ratings from the patterns.
News categories:
Videa, Shereta Williams, Mary Barnas, Alan Wolk, Advertising, Big Data, Digital TV, USA
Recommendation-driven guides to drive 75% of TV viewing
Feb 8, 2016 – According to The Diffusion Group, US multichannel video programming distributors (MVPDs) will rapidly move to make recommendation-based program guides the centerpiece of their updated TV interfaces.
News categories:
The Diffusion Group, Alan Wolk, Digital TV, Market Research, USA
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