Digital TV News: Amit Shetty

Pixalate releases Q2 2024 FAST app rankings and ad spend reports
Jul 23, 2024 – Pixalate has released its Q2 2024 Global FAST Apps Rankings and Traffic Analysis Report for CTV. Pixalate published Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV versions of the report.
News categories: Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming

Pixalate releases global H2 2023 SSAI benchmark report
Jan 17, 2024 – Pixalate has released its H2 2023 Server-Side Ad Insertion (SSAI) benchmark report, analyzing the state of SSAI implementation across top Connected TV (CTV) platforms.
News categories: Pixalate, Amit Shetty, Advertising, Digital TV, Market Research, Worldwide

IAB Tech Lab announces ads.cert 2.0 authentication protocols
Sep 30, 2021 – IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.
News categories: IAB Tech Lab, Amit Shetty, Rob Hazan, Advertising, Content Protection, Digital TV, Streaming, USA

IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications
Dec 15, 2020 – IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.
News categories: IAB Tech Lab, Amit Shetty, Neal Richter, Bill Simmons, Advertising, Digital TV, Streaming, USA, Worldwide