Digital TV News: Bill Harvey
CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories:
CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA
605 and Research Measurement Technologies measure contextual impact of TV
Apr 11, 2019 – 605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMT’s context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
News categories:
605, Research Measurement Technologies, Ben Tatta, Gaurav Shirole, Bill McKenna, Bill Harvey, Advertising, Big Data, Digital TV, USA
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