Digital TV News: Bill Tucker

ANA partners with Comscore to assess Virtual People ID
Jun 24, 2021 – The ANA has announced that it is partnering with Comscore to conduct a preliminary test as part of its efforts to develop a privacy-preserving cross-media measurement solution for marketers.
News categories: Association of National Advertisers, Comscore, Bill Tucker, Bill Livek, Advertising, Big Data, Digital TV, USA