Digital TV News: Brian Stempeck
Survey sees streaming subscription fatigue among U.S. consumers
Jan 6, 2020 – 59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.
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The Trade Desk, Brian Stempeck, Advertising, Digital TV, Market Research, OTT, USA
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