Digital TV News: Brian Stempeck
64% of U.S. households may lack long-term interest in subscribing to cable TV
Apr 21, 2020 – 64 percent of U.S. households with at least one screen have cut the cord with cable TV, are planning to cut the cord, or never subscribed, according to a recent survey of more than 2,600 U.S. consumers by The Trade Desk (Nasdaq:TTD).
News categories:
The Trade Desk, Brian Stempeck, Digital TV, Market Research, USA
FreeWheel unifies decisioning for direct sold and programmatic advertising
Apr 14, 2020 – FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
News categories:
FreeWheel, NBCUniversal, The Trade Desk, Dave Clark, Krishan Bhatia, Brian Stempeck, Advertising, Big Data, Digital TV, USA
Survey sees streaming subscription fatigue among U.S. consumers
Jan 6, 2020 – 59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.
News categories:
The Trade Desk, Brian Stempeck, Advertising, Digital TV, Market Research, Streaming, USA
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices