Digital TV News: Chris Kuist
Majority of U.S. adults own a streaming enabled TV
May 10, 2017 – The Interactive Advertising Bureau (IAB) has released a study revealing that most U.S. adults (56%) own a Streaming Enabled TV, a 56 percent rise from just two years ago, a fundamental shift in the way that Americans watch television.
News categories:
Interactive Advertising Bureau, Chris Kuist, Anna Bager, Digital TV, Market Research, Mobile, NewFronts, Smart TV, USA
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