Digital TV News: David F. Poltrack
CBS to use Nielsen out-of-home measurement
Sep 21, 2017 – Nielsen (NYSE: NLSN) has announced that CBS (NYSE: CBS.A; CBS) has subscribed to Nielsen's National Out-of-Home Reporting Service. The agreement provides CBS with ratings for all programming and commercial content that aired on the Network for live plus seven days of time-shifted viewing.
News categories:
Nielsen, CBS Corp, Peter Bradbury, David F. Poltrack, Advertising, Big Data, Digital TV, Mobile, USA
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